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Illustrations of items from retail

Successful eCommerce

This study day will explore those aspects of ecommerce which are critical to success - including understanding your audience, choosing the right platform, routes to market and creating a great customer journey. Colleagues from a range of venues across the sector will advise and inform with case studies, insights and expertise.

Who is it for?

Retail, ecommerce and commercial managers.

What will I learn?

  • How to develop and implement an effective ecommerce strategy
  • How to select the right platform
  • How to build a smooth and engaging customer journey


  • Liam Darbon, Head of Sales & eCommerce, Tate
  • Jeff Sheridan, Matrix Internet
  • Maxine Hellenkamp, Buying Manager & Hannah O'Connell, Project Manager, British Library
  • Zak Mensah, Head of Transformation, Bristol Museums
  • Kristin Buhnemann, Visitor Experience & Retail Manager, Florence Nightingale Museum
  • Tanya Child, eCommerce Project Director, V&A

Download the full Programme here.


Non-Member: £250
Partner/NPO: £170
Associate Member: £120
Full Member: £100

Don't miss out! This event is eligible for member multi-buy, reducing the Full Member rate to £80.

30 July 2019 10:00   through   16:00
Old Royal Naval College
King William Walk
London, SE10 9NN
United Kingdom

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Event Fee(s)
Ticket Type
Standard £ 250.00
Partner/NPO £ 170.00

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