Creating Compelling & Commercially Successful Visitor Experiences

These two courses, with the help of a special guest, will inspire you to develop a world class visitor experience by understanding human behaviour and improving your communication skills, regardless of where you are in your career.

Designed initially with the performing arts in mind, the techniques introduced in these courses have been successfully applied to many different types of venue and visitor attraction.

The courses are designed for Front of House or Visitor Experience managers / teams who are already seeing good results, but want to go further – to understand the concepts behind great visitor experience and commit to a new, shared vision.

What will I learn?

  • How to understand the experience economy
  • How to define and design a visitor experience
  • How to utilise the STARS model of a world class visitor experience
  • Understand and assign various communication styles
  • Understand the moods, expectations and wants of different types of visitors
  • How to monetise the visitor experience

Preview

Defining customer experience
Designing a world class visitor experience
Creating a service theme
Bringing your team to life
Assigning team roles
World class teams and communication
What the visitors experience
Visitor moods, expectations and wants (MEW)
Monetising the visitor experience
On average, these courses take around 2.5hrs to complete initially, including exercises which can be completed alone or as part of a team.

You’ll be provided with a learning diary to put your learning into practice, and invited to reflect on what you’ve learnt in a short questionnaire after six weeks.
If you’re registering more than 5 users, you may prefer to send us a spreadsheet with their details to info@culturalenterprises.org.uk. We will add them to the system and let you know when their logins are ready. 

We just need the following information (if you would find it easier you can download this spreadsheet template):

First Name
Last Name
Job Title
Email

Learn any time, anywhere

The course is available on-demand, and can be accessed 24/7 via a computer, tablet, or mobile phone through a web browser. All video content is subtitled / captioned.

Evidence of CPD

On successful completion of the course, you’ll receive a digital certificate as proof of your skill level, and commitment to continuing professional development.

Purchase these courses below, or if you work for a Full Member PLUS organisation, activate your Academy Access All Areas Pass

£14.99

 

Creating Compelling & Commercially Successful Visitor Experiences
  • FOR THE TEAM MANAGER
£3.99

 

Additional licenses:
How to be a Visitor Experience Genius
  • FOR TEAM MEMBERS

About the instructors

Ruff Trade deliver training for people and organisations that creates customer service professionals instead of servers; hospitality Michaelangelos instead of bored baristas; VPs of Brand and Customer Experience instead of ‘payroll’.


We need to understand not only WHAT the customer is experiencing, but also WHEN and WHERE, and how it might change and develop throughout their visit. Then we can begin to understand how they are feeling, to ultimately discover what they need from us. 

Stephen Spencer, Ruff Trade

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