Cultural Enterprises Podcast Episode 5: Trading as Part of the Wider Organisation

Essentially we’re building brands in our commercial areas – you have to be bold and brave

Lycia Lobo, Commercial Director, English Heritage

Generating unrestricted income for cultural organisations has never been more important, and attitudes towards commercial thinking have changed, but to what extent? On this episode, with the help of consultant Louise Emerson and cultural enterprises professionals, Deborah Hunter and Lycia Lobo, we ask whether trading as part of the wider organisation is always the bridesmaid and never the bride?

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