19-20 March 2020, Harrogate


Hilary McGrady – Keynote speaker, Director-General, National Trust
Hilary became Director-General of the National Trust in 2018. She’s worked for the Trust since 2006 since joining as regional director for Northern Ireland. Originally trained in graphic design, Hilary’s career path started in the drinks industry in brand and marketing. In 1998 she moved to become director of a national arts charity and was seconded in 2002 to become CEO of Belfast’s bid to become European Capital of Culture.
Caroline Brown, Head of Commercial Services, British Library & Chair of the Association for Cultural Enterprises
Caroline started her working life as a teacher specialising in history and outdoor education. This was followed by a 16 year stint in the wine business before joining the cultural sector in 2005. After 8 years as Head of Commerce at Royal Museums Greenwich and following the completion of a major redevelopment programme, she joined the British Library in 2012 as Head of Commercial Services.
Clare Adams, Filming & Photography Manager, Lord’s Cricket Ground
Ian Allchin, Estates Manager, Old Royal Naval College
Ian has worked at the Old Royal Naval College for over 12 years and before that he spent 33 years in the London Fire Brigade. He sometimes think that his 33 years working in crisis management was just preparing him for looking after filming at the College.
Marcus Ardeman, Sector Manager, K3 Business Technologies
Having worked in retail in North London, Marcus implemented his first EPOS solution back in 1998. With an interest and curiosity in getting the most out of the solution, the system provider employed him as a solutions trainer. Now with over 20 years in the industry. Marcus has worked for K3 for 2 years specialising within both mainstream retail, Visitor Attractions, and Cultural Enterprises.
Xanthe Arvanitakis, Director of Visitor Experience, Marketing & Commercial Services, Old Royal Naval College
Xanthe recently she led the delivery and launch of the new visitor experience with the re-opening of The Painted Hall, an £8.4 million conservation initiative, voted Restoration or Conservation Project of the Year at the Museums and Heritage Awards. She has recently been appointed Director of Chiswick House and Gardens.
Paul Carty, Managing Director, Guinness Storehouse
Paul is Managing Director of the Guinness Storehouse, Irelands No. 1 Visitor attraction. Welcoming over 1.7 million visitors per annum, it has become a must see iconic attraction under Paul’s stewardship.
Ross Christie, Assistant Manager, University of Edinburgh Shop
Ross looks after the digital presence of the Visitor Centre and Gift Shop including the online shop, social media and digital marketing. He also manages the non-clothing merchandise in the store as well as leading on design across the entire range.
Henri Davis, Retail Consultant
Henri has worked at Habitat, Next, WH Smith and the National Trust and now works with many small and medium-sized businesses, including multi-site retailers, visitor attractions and national and international manufacturers and suppliers. She is the first retailer Deputy Chairman of the Giftware Association.
Bernard Donoghue, Chief Executive, ALVA
Bernard has been the Director of ALVA since September 2011 following a career in advocacy, communications and lobbying. In May 2017 the Mayor of London, Sadiq Khan, appointed Bernard to be the Mayor’s Ambassador for Cultural Tourism and a member of the Mayor’s Cultural Leadership Board.
Harvey Edgington, Location Manager, National Trust
Catherine Erdly, Director, Future Retail
Catherine has over 19 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.
Sarah Fellingham-Adkin, Director of Enterprises, National Theatre
Sarah joined the National Theatre as Director of Enterprises in January 2019 after 4 years as Head of Commercial and Visitor Experience at the Natural History Museum. She almost doubled commercial profit at NHM during that time and is underway with changes at the NT.
John Fox, Chair of Harrogate BID (Business Improvement District)
John is Chair of the newly created Harrogate BID. Mayor of the Borough of Harrogate 2008/9, John left two legacies that are still strongly supported today, the Harrogate & District Volunteering Oscars and the Harrogate at Christmas group (HaC).
Gina Fullerlove, Royal Botanic Gardens Kew
Giles Gould, Centre Manager, New Forest Heritage Centre
Giles has spent the last 30 years working in the tourism / leisure / retail / heritage sector. Since early 2019 he has been running the New Forest Heritage Centre, developing a new business strategy and sustainable operating model, both in terms of finance as well as the environment.
Paul Griffiths, Director, Painshill Park Trust
Since November 2018 Paul has been the Director of Painshill, the 18th Century Landscape near London. In July 2018 he was awarded an Honorary Doctorate for services to Heritage, Conservation and Tourism by Solent University.
Jessica Hardy, Head of Visitor Operations, Royal Armouries
Jessica is the Head of Visitor Operations at Royal Armouries Museum in Leeds. Her work includes the management and development of new commercial experiences, and liaison for the museum’s corporate catering and events partner.
Rory Hill, Visitor Services and Retail Manager, Sainsbury Centre for Visual Arts
Rory is the Visitor Services and Retail Manager at the Sainsbury Centre for Visual Arts in Norwich, where he has been looking after their award-winning publishing programme for the past two years. Prior to working in the sector, Rory was the manager of independent book shop The Book Hive for six years.
Laura Hilton, Visitor Services Manager, Clifton Suspension Bridge Trust
Laura is passionate about providing real-world opportunities for young people who want to work in the creative and cultural industries. She has mentored students in the design and creation of visitor maps, pop-up shops, online video promotion and a mobile app.
Gaynor Humphrey, Best Years
Angus Hyland, Creative Director, Lawrence King Publishing Ltd
Louise Kirby, Director of Operations & People, The Deep
Louise is responsible for all HR and commercial activities at The Deep aquarium in Hull. Having managed customer service to deliver nearly 8 million visits since 2002, as a champion of service excellence, people development and accessible tourism, Louise delights in raising aspirations and achievement.
Dr Jamie Larkin, Assistant Professor of Creative and Cultural Industries, Chapman University, California
Jamie’s research focuses on issues surrounding culture and commerce in relation to museums.
Maxx Lundie, Tate
Declan McCarthy, AshmoleanMuseum
Charles McKenzie, Head of Commercial, Manchester Art Gallery
Charles has worked across retail, catering, events and other commercial activity in numerous leading cultural venues including the Geffrye Museum, Design Museum, British Museum, and now Manchester Art Gallery alongside freelance consulting for other arts organisations.
Victor Oliveira, Director of Merchandising, Peabody Essex Museum, Massachusetts
Victor has over three decades working in product development, management, publishing, merchandising and creating retail experiences for cultural attractions that include Boston Museum of Science, ICA Boston and Isabella Stewart Gardner Museum and most recently at the Peabody Essex Museum in Salem, Massachusetts.
Brad Owen, Head of Commercial, Horniman Museum & Gardens
Brad has responsibility for the strategic development and operational management of retail, admissions, catering, venue hire and commercial events. Since joining the Horniman, Brad has overseen successful and sustainable growth across all commercial areas.
Susan Pacitti, Glasgow Museums
Polly Redman, Marketing and Retail Officer, Braintree District Museum
Polly is currently in charge of retail, marketing and operations at Braintree Museum and the Warner Textile Archive. She is also a freelance museum retail consultant specialising in smaller sized museums. She is currently vice chair for the SHARE Museums East Retail Forum.
Linda Ribeiro, Head of Business and Enterprise, Leeds Museums and Galleries
Linda works with teams to generate income at every opportunity and has successfully introduced a number of initiatives to ensure profitability. Linda is responsible for retail, admissions, venue hire and many other exciting revenue streams.
Emma Roberts, Tech Champion, Digital Culture Network, Arts Council England
Emma specialises in eCommerce and merchandising and helps organisations with sales conversion, commercial strategies and consumer engagement. Emma previously worked for Universal Music as their Senior eCommerce Manager.
Carolyn Sankey, Director of Development, Black Country Living Museum
Prior to joining Black Country Living Museum as Director of Development in 2011, Carolyn worked for organisations including the City of Birmingham Symphony Orchestra. In recent years her team’s remit has expanded to include venue hire and filming, including the Museum being used as the setting of Charlie’s Yard in the popular BBC drama Peaky Blinders.
David Segrue, Director, Pinnacle Books
Sarah Sevier, Head of Retail, V&A
Sarah has worked in retail for 30 years. As Head of Retail at the V&A, Sarah has overall responsibility for the creative direction of all product sourcing and exclusive product development ensuring to keep the V&A collection and the V&A visitor experience right at the heart of commercial activity.
Phil Smith, Commercial Director, SS Great Britain Trust
Camilla Stewart, Head of Commercial Programmes & Collection Partnerships, Art UK
Jane Storie, Head of Enterprises, Royal Opera House
Jane has worked at the Royal Opera House for 14 years leading a team that tripled corporate income, delivered an 11% growth in Patron membership and contributed to a step change in Development income from £10M to £26M.
Richard Sweet, Director of Enterprise, Museum of London
Richard’s role oversees all the commercial, front of house and security operations for the museum sites, working closely with colleagues in marketing and audience development – and of course with the delivery team for the museum’s new site at West Smithfield.
Rod Taylor, Chief Operating Officer, Royal Armouries
Rod is currently Chief Operating Officer at the Royal Armouries. Previous roles have included Deputy Director at The Hepworth and Operations Director at the Science Museum Group.
Sydney Thornbury, CEO, The Art House
David Tibbs, Publishing Officer, Imperial War Museums
David graduated from the Publishing course at University College London in 2013. Since then he has gone on to work as a Publishing Assistant at Royal Collection Trust, and is currently the Publishing Officer at IWM in London, where he manages their in-house titles.
Amy Walker, Head of Programme & Projects, Tullie House
Iain Watson, Director, Tyne & Wear Museums & Archives
Iain is Director of Tyne & Wear Archives & Museums, Vice Chair of the National Museum Directors’ Council, Chair of Newcastle Gateshead Cultural Venues, a member of the Advisory Board of Art UK, a member of the Steering Group for the English Civic Museums Network and a ‘Distinguished Friend’ of the Migration Museums Network.
Helen Webster, Director, Strategic Brand Licensing Ltd
Helen is a licensing specialist of 35 years, operating at board and senior management levels in both large and small companies and, rather uniquely, she has worked for both licensors and licensees, giving her a unique perspective on the business of licensing.
Michael Weedon, Managing Director, exp2 Ltd
Michael has worked for many years in retail trade association management, specialising in both public affairs and journalism. He’s also currently the chairman of the Federation of Small Businesses Retail & High Streets Policy Unit.
Lydia White, Publishing, Sales & Marketing Manager, Royal Botanic Gardens Kew
Lydia is responsible for managing the global distribution, sales, rights, publicity and marketing of Kew’s book list. She is also involved in the business development of new books. Prior to the publishing world she trained and worked as a biologist, with a speciality in wood anatomy.
Diane Williams, Director, Quince Retail Consulting
Diane set up Quince Retail Consulting in 2010 after more 20 years working for Marks & Spencer and Paperchase. Ten years later she and her associate have helped more than 70 cultural and heritage venues realise their retail potential.
Matthew Williams, General Manager, Glasgow University Heritage Retail

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