On Sunday 1 December 2019 join over 1,200 cultural venues in 17 countries putting on special events and promotions to celebrate and raise the profile of cultural retail. Museum Shop Sunday is a fantastic platform for you to:
- Boost your income – in 2018 participants reported increases of up to 68% in sales, 55% in footfall and 49% in average transaction value
- Attract new audiences – showcase your products and your venue to new customers
- Boost awareness – increase media coverage and social engagement by being part of an international campaign.
How to get involved
Start planning your event or promotion for the day – ideally something that will attract publicity in the run-up to the day and appeal to both new and existing customers. A combination of two or three events can work really well – perhaps a craft activity or book signing, a food or drink tasting, a competition or prize draw and a free gift with selected purchases.
Use the marketing toolkit to create posters, email headers, web banners and social media posts.
We’ll be creating a What’s On page for consumers, so please remember to tell us about your event and send us some photos of your signature products that we can use on the website and on social media. Email your event details and images to: firstname.lastname@example.org
For more tips and advice, including key messages, how to promote your activities and how to overcome challenges such as limited time and resources or getting organisational buy-in, check out our FAQs. You can also read this fascinating blog by Catherine McGoldrick, Retail Manager of National Museums NI, focusing on how to get the most out of the day.
You can get involved with Museum Shop Sunday too! Why not partner with a cultural venue on Sunday 1 December to create in-store events such as meet the maker, book signings, craft demonstrations or new product launches.