In this category we are looking for creative catering outlets – including cafés, bars, restaurants and pop-ups – that have a clear connection to your venue and offer great customer service as well as supporting local suppliers. Businesses should have sustainability at their heart, with a responsible approach to food sourcing and waste.

Judges
Paul Cottrell, Director, Turpin Smale
Emily Kneale, Group Food & Beverage Manager, Amgueddfa Cymru-National Museum Wales
Claire Lane, Director of Commercial, Ashmolean

We are looking for ecommerce initiatives that are creative, original and commercially successful, with a clear connection to your venue as well as your audience. Your initiative might be an online shop or other means of generating income online, for example via social media.

Judges
Nik Wyness, Head of Marketing, Tank Museum
Hannah Oxley, Head of Retail & eCommerce, Royal Botanic Gardens Kew
Genevieve Sioka, Publishing & Book Manager, National Trust

We are looking for new ticketed events that are creative, original and commercially successful, delivering a unique and excellent experience that has a clear connection to your venue. Any type of ticketed event is applicable, whether a one-off or series, online or on site.

Judges
Marie Christie, Head of Industry Engagement, VisitScotland
Kate Del Nevo, Head of Event Services, Bodleian Libraries
Victoria Sigsworth, Events Manager, Harewood House

In this category we are looking for organisations that have had particular success with location filming. You might choose to focus on one particular filming experience that has generated significant success, or a series of initiatives that have delivered consistent success.

Judges
Christina Pascoe, National Venue Hire Manager, English Heritage
Olivia Horner, Director of Commercial Operations, Chatham Historic Dockyard Trust
Karen O’Connor, Director of Commercial Enterprises, National Museums Liverpool

In this category we are looking for licensed products or ranges that are creative, original and commercially successful, with a clear connection to your venue as well as your audience.

Judges
Roderick Buchanan, Director of Buying & Retail, British Museum
Hannah Oxley, Head of Retail & eCommerce, Royal Botanic Gardens Kew
Genevieve Sioka, Publishing & Book Manager, National Trust

Whether you publish in-house or work with a publisher to create original books, we are looking for any type of publication – including gift books, guidebooks, exhibition catalogues and children’s books – that is creative, original and commercially successful, with a clear connection to your venue as well as your audience.

Judges
Caroline Brown, Director of Commercial, British Library
Allison Everett, Buying & Retail Manager, Fruitmarket
Genevieve Sioka, Publishing & Book Manager, National Trust

In this category we are looking for on site shops, pop-ups, products or ranges that are creative, original and commercially successful, with a clear connection to your venue as well as your audience.

Judges
James Dwyer, Creative Director, Lumsden
Alison Cant, Head of Merchandising, V&A
Margaux Soland, Senior Buyer, V&A
Katy Clinch, Retail Manager, Migration Museum

In this category we are looking for innovative approaches to ticketing that have successfully engaged new audiences and maximised commercial opportunity.

Judges
Carly Straughan, Tourism, Ticketing & Technology Consultant
Darren Begley, Head of Visitor Experience, Shakespeare North Playhouse
Rachel Mackay, Head of Hampton Court Palace, Historic Royal Palaces

In this category we are looking for successful venue hire offerings – including corporate hire as well as weddings and events – that deliver an excellent experience for your customers, whilst raising awareness of your venue and generating income.

Judges
Karen O’Connor, Director of Commercial Enterprises, National Museums Liverpool
Kate Del Nevo, Head of Event Services, Bodleian Libraries
Victoria Sigsworth, Events Manager, Harewood House

This category celebrates the attractions which provide a quality, authentic and memorable visitor experience, engaging audiences in a positive way and maximising commercial opportunity. We want to hear about the measures that you have introduced to deliver a consistently outstanding visitor experience and improve your bottom line.

Judges
Janet Uttley, Head of Industry Development, VisitEngland
Darren Begley, Head of Visitor Experience, Shakespeare North Playhouse
Rachel Mackay, Head of Hampton Court Palace, Historic Royal Palaces

In this category we are looking for creative and original marketing campaigns that have achieved strong engagement rates, successfully engaged new audiences and maximised commercial opportunity.

Judges
Simon Jones, Managing Director, Navigate
Rebecca Hossain, Director of Commercial & Operations, Sir John Soane’s Museum
Nik Wyness, Head of Marketing, Tank Museum

We’re looking for new talent within our sector to inspire the next generation. Our Rising Star will be someone with a real flair for innovative thinking and maximising commercial opportunity. Please nominate someone from any area of your organisation, showing how they have met commercial objectives and benefited the organisation with supporting examples, results and colleague or customer feedback.

Judges
Siobhan Lynch, Deputy Chief Executive & Director of Operations, Titanic Belfast
Rebecca Hossain, Director of Commercial & Operations, Sir John Soane’s Museum
Claire Lane, Director of Commercial, Ashmolean

This category is for suppliers and organisations that have worked with cultural organisations on a commercially successful initiative. The service you offer might be consultancy, design, systems, retail or some other type of product or service that has directly supported a cultural organisation to generate income and improve its offer.

Judges
Kelly Molson, Founder, Kelly Molson Consulting
Claire Lane, Director of Commercial, Ashmolean
Nik Wyness, Head of Marketing, Tank Museum

We’re looking for a team that has demonstrated innovative thinking and delivered outstanding commercial success, either on one particular project or consistently across a series of initiatives. Please nominate a team from your organisation which fulfils the above criteria. It could be a team that you lead or work alongside.

Judges
Lizzie Glithero-West, CEO, The Heritage Alliance
Rebecca Hossain, Director of Commercial & Operations, Sir John Soane’s Museum
Siobhan Lynch, Deputy Chief Executive & Director of Operations, Titanic Belfast