Glasgow, 2-3 March 2022

Cultural Enterprises Conference

All Conference 2022 sessions are now available to buy as a Box Set – an unparalleled learning opportunity across all areas of commercial activity:

Retail | eCommerce | Sustainability | Commercial Strategy | Catering | Publishing | Visitor Experience | Events & Venue Hire

Get unlimited access to the full Box Set and share this unique resource with all your teams.

  • Individual access £49*
  • Unlimited access for your whole organisation £500*

*Prices shown are member rates. Not yet a member? Join now

Box Set Contents


Making Change and Experiences in the Past
Matthew Henderson, Product Development Manager, Beamish Museum

Curation Shouldn’t Stop at the Doors to the Gift Shop
Richard Hammond, CEO, Uncrowd & Author, ‘Smart Retail’

An insight into Licensing: Making the Most of Your Assets and Brand
Kingston Myles, Head of Commercial Development, English Heritage

The Omagh Craft Collective Partnership: A New Retail Experience
Emma Thompson, Retail Officer, National Museums Northern Ireland

Diverse Perspectives: Creating a Mission-Led Store to Engage Every Generation 
Melody Caban, Museum Store Manager / Buyer, Amon Carter Museum of American Art

Out of Our Comfort Zone: Transformation at Tate
Gemma Budden, Retail Manager, Tate

‘The Greatest Gift Ever Made’ – Reopening Retail at The Burrell Collection
Michael Wright, Commercial Operations Manager, Glasgow Life

The Grayson Effect
Ann Doohan, Merchandiser & Amy Haigh, Commercial Lead, Manchester Art Gallery


Food Tourism: Maximising the Opportunity at Cultural Venues
Sandra Reid, Managing Director, Fare Consulting

Sustainability in Catering
Jessica Hardy, Head of Visitor Operations & Sustainability, Royal Armouries & Steve Chandler, Managing Director, Restaurant Associates (Venues) part of Compass Group


Show Me You Know Me: The Future of the Customer
Liam Darbon, Head of Omnichannel Trading, Tate

Reaching New Customers Online: The New Smartify Marketplace
Emma Roberts, Head of eCommerce, Smartify

Visitor Experience

‘Innri Hringur’: How the Icelandic Eurovision Exhibition has Inspired a New Visitor Experience at Kew Palace
Rachel Mackay, Manager HRP Kew, Historic Royal Palaces

Visitor Experience, Not ‘Ushering’ – Being Open is not Being Welcoming
Matt Ripley, Acting Director of Enterprises, National Theatre

Guided Tours: Public Engagement Activity or Profit Making Business?
Gabriela Gandolfini, Head of Visitor Experience, & Samantha Potts, Head of Front of House & Tours, Royal Opera House

Filming, Events & Venue Hire

Sustainable Film Tourism
Audrey Jones, Head of Business Development & Filming, Historic Environment Scotland

Night Time Tales from The Deep
Louise Kirby, Director of Operations & People, The Deep

Prosecco, Pizza and Playing By the Rules – Running Events in Two Pandemic Summers
Paul Griffiths, Director, Painshill Park Trust


Your Wallet is Your Weapon!
Cassie Wilby, Retail Manager, Eden Project

Sustainability in the Cultural Gift Shop: Where to Start
Emma Thompson, Retail Officer, National Museums Northern Ireland

How to Make Current Materials and Processes Sustainable
Nishant Parekh, Co-Founder, KAPDAA – The Offcut Company

Commercial Meets Sustainable
Kevin Reid, Director of Horticulture and Learning, Royal Botanic Garden Edinburgh

Sustainability in Publishing
Lydia White (Chair), Royal Botanic Gardens Kew; Dean Rougvie, Bookspeed; Greg Fitzgerald, Bell & Bain; Amanda Ridout, Boldwood Books; Emma Woodiwiss, V&A Publishing

Commercial Strategy

Makey Wakey: Making a Difference, One Interim Use Space at a Time
Sydney Thornbury, CEO/Artistic Director, The Art House

Trustees’ Question Time: Can you have a Social Purpose and be Commercial too?
Anthony Misquitta (Chair), General Counsel, V&A; Caroline Brown, Head of Commercial Services, British Library; Laura Wright, CEO, Postal Museum; Rod Taylor, Chief Operating Officer, Royal Armouries; Elizabeth Price, Executive Director, Museum Store Association (MSA)

Maximising Income Streams during a Global Pandemic
Stephanie Teles, Head of Commercial Events, Garden Museum London

And It’s Go! Go! Oh…. : Opening The Silverstone Experience
Rob Parkes, Head of Commercial Operations, Silverstone Interactive Museum

The Power of Storytelling in Driving Commercial Performance
Caroline Reid, Interim Head of Commercial Enterprises, National Trust for Scotland

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Matthew Henderson, Beamish Museum
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Kingston Myles, English Heritage
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Emma Roberts, Smartify
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Liam Darbon, Tate
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Louise Kirby, The Deep
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Emma Thompson, National Museums Northern Ireland
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Sydney Thornbury, The Art House
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Elizabeth Price, Museum Store Association

The Cultural Enterprises Conference 2022 was delivered by Cultural Enterprises Trading Ltd supported by Glasgow City Council.

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