Newport, 13-14 March 2024


Association Chair: Caroline Brown, Director of Commercial Services, British Library
Caroline previously worked as a teacher followed by a 16 year stint in the wine business before joining the cultural sector in 2005. After eight years as Head of Commerce at Royal Museums Greenwich, she joined the British Library and is also Chair of the Association for Cultural Enterprises.
Amy Akino-Wittering, Head of Operations & Commercial, Young V&A
Amy has worked in the museum and heritage sector for 10 years, with roles at Imperial War Museums, Pitzhanger Manor & Gallery, V&A South Kensington and now at the newly opened Young V&A. Amy loves talking all things visitor experience, operational planning and queues.
Emma Allen, Head of Commercial Services, National Museum of the Royal Navy
Emma is Head of Commercial Services for the National Museum of the Royal Navy with responsibility for all trading activities including Retail, Venue Hire, Catering, Publishing, Licensing and Experiences. She previously led the Commercial teams at Southwark
Cathedral and The Postal Museum.
Hayley Avron, Project Manager, Supercool
Hayley has been a project manager at Supercool since January 2022. Her role is to oversee new project builds, including every phase of the build, from the initial discovery sessions, through the design of the new site and hitting the button to go live!
Conall Borowski, Head of Commercial Development, Little Angel Theatre
Conall is a senior leader with seven years’ experience in commercial development and general management in the arts and hospitality. He is passionate about finding creative solutions and is excited to share his insights at the Cultural Enterprises Conference.
Allison Everett, Buying & Retail Manager, Fruitmarket Gallery
Allison has worked in both curatorial and cultural retail settings, and currently employs both skill sets at the Fruitmarket Gallery where she oversees the bookshop, publishing programme distribution, events and limited edition art sales. She is also a writer, stylist and consultant, styling events, people and retail spaces.
Amy Harbour, Head of Licensing & Commercial Partnerships, Science Museum Group
Amy’s career started in television production, training at the BBC before delivering several landmark series for major broadcasters. She works across the brand licensing, publishing and picture library functions at the Science Museum Group, based at the National Science & Media Museum in Bradford.
Mike Lever, Founder & Principal Trainer, Lever Development Ltd
Mike has been helping businesses to drive income generation for 30 years. A neuroeconomics student, Mike is the creator of the ABCD Model of Human Behaviour, and the 2013/14 British Sales Trainer of the Year. His models help businesses to align their approach to buying behaviour.
Katie Mitchell, Interim Head of Operations, Tullie House Museum & Art Gallery
Katie joined Tullie in 2019 after working in the sport industry for 12 years. Currently Interim Head of Operations, her experience has always been within the hospitality and events sector working on large scale and smaller events and experiences.
Samantha Potts, Head of Visitor Experience, Royal Opera House
Samantha began her career in the cultural sector as a Theatre Administrator before moving to Australia as Operations Manager at Melbourne Theatre Company and Front of House Manager at the National Gallery of Victoria. She joined the Royal Opera House five years ago.
Yolande Sep, Consultant
Yolande is an economist and foresight researcher. She advises several museums in the Netherlands on creating a healthy, regenerative retail model and mission-driven products. She believes in connecting with nature and the power of the collective – ‘Give nature a seat at the board. Together we can create a liveable planet’.
Genevieve Sioka, Publishing & Book Manager, National Trust
Formerly a Buyer responsible for various product ranges including Artisan and Craft, Souvenir, Experience Days, Local Products, Open Calls and Competitions, Genevieve’s passion for storytelling has been invaluable in her mission to connect people with the National Trust’s rich heritage, people and places.
Kirsty Thomson, Senior Operations & Commercial Manager, Young V&A
Kirsty has over 10 years’ experience in commercial management, primarily within the museum sector. She has previously worked in Retail and Admissions, Operations and Finance. She is currently Senior Operations and Commercial Manager at the newly opened Young V&A.
Simon Turtle, Chief Product and Sales Officer, Dapper Labs Ltd
Simon leads on product definition, and the interface between customers, value added partners and development. He previously worked in Product and Business Development, Key Account Management and other areas across various vertical markets including Themed Entertainment, Museums, Attractions and Events.
Nik Wyness, Head of Marketing, Tank Museum
Nik has led the digital transformation of the Tank Museum, creating an industry-leading strategy in the development and monetisation of a global online community. The Tank Museum tells the story of the tank and the people who served in them, with a vast collection ranging from WWI to the present day.

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