Liverpool, 12-13 March 2025

Speakers

Rachel Cutress, Volunteer Manager, Young V&A
As Volunteer Manager at Young V&A, Rachel is dedicated to fostering a positive and meaningful volunteer experience, taking the time to understand each volunteer’s motivations and interests. Rachel has also worked in youth engagement and volunteer management at a London based community learning centre.
Will Desmond, Deputy Visitor Experience Manager, The Design Museum
With over 10 years’ experience in visitor facing roles, Will is currently Deputy Visitor Experience Manager at the Design Museum. He has a keen interest in how the Visitor Experience is front and centre in a museum’s offering and how human connection is more important than ever.
Kate Farmery, Head of Business, The Box
As Head of Business at The Box, Plymouth’s £47m new museum, gallery and archive, Kate works closely with the CEO to drive commercial and
fundraised income and audiences. Kate was previously Executive Director of Torbay Culture, leading the implementation of Torbay’s Cultural Strategy and Great Place Scheme.
Lloyd Glanville, Chief Executive Officer, Insole Court Trust
Lloyd has 20 years experience in the heritage and cultural sector in South Wales, with roles at Cardiff Castle and BBC Cymru Wales, and as a freelance writer and lecturer. Now CEO of Insole Court Trust, Lloyd is taking the charity to the next stage of its development as a much loved community hub and vital part of Cardiff’s heritage landscape.
Georgina Hallett, Commercial Manager, Old Royal Naval College
Specialising in events and public programming with a strong commercial focus, Georgina has held roles at English Heritage and the Natural History Museum as well as Old Royal Naval College. She is experienced in large scale events, activations for key corporate partners, and exploring new ideas for commercial income.
Kelly Herrick, Creative Strategy Director, Katapult
Kelly focuses on creative and commercial results for clients by combining the constraints of the real world with the opportunities of imaginary ones. She leads on guest experience strategy and narrative
concepts. Kelly weaves her magic on Ferrari, York Archaeology, LEGO and Warner Bros Discovery among others.
Paul Jackson, Principal Lecturer, Oxford Brookes University
As part of the core partnership team at Oxford Brookes Business School, Paul has worked with Blenheim Palace for five years, supporting its vision for digital innovation. He teaches Digital Transformation and Leadership on the Brookes MBA and has also worked as a management consultant, trainer and start-up entrepreneur.
Robbie Jones, Insights Director, Katapult
Robbie provides data-driven audience and market trends as well as operational insights to inspire Katapult’s design team to create immersive, commercially successful experiences. He has over 10 years’ experience in the leisure industry working with iconic brands, museums and visitor attractions worldwide.
Naomi Korn, CEO, Naomi Korn Associates
Naomi Korn Associates is one of the UK’s leading suppliers of copyright and data protection expertise to the cultural and creative industries with consultancy services and an Online Training Academy. Naomi is a lecturer and author and is also undertaking a PhD analysing the impact of Brexit on the management of orphan works.
Julie Molloy, Consultant, The Revels Office
Julie has over 30 years’ experience in commercial transformation within cultural organisations. Previously Managing Director of National Gallery Global, she has also held roles at The Royal Academy, Royal Collection and C&A UK, and trustee positions with Cultural Enterprises, Lyric Theatre Hammersmith and Watts Gallery.
Gordon Morrison, CEO, Association for Cultural Enterprises
With responsibility for the operational and strategic leadership of Cultural Enterprises, Gordon is passionate about helping cultural venues to develop and thrive. He has a wealth of experience in culture, tourism and hospitality, having previously held roles at ASVA, VisitScotland and Museums & Galleries Edinburgh.
Christina Pascoe, National Venue Hire Manager, English Heritage
As National Venue Hire Manager Christina is responsible for all areas of English Heritage’s hire business from photoshoots and weddings to large scale events and feature film hires. She is also the Founder and Chair of the Heritage Filming Alliance.
Susan Russell, Head of Marketing, Communications & Sponsorship, Edinburgh Festival Fringe Society
With over 20 years’ experience working within culture, tourism and events, Susan has held senior roles with Criton, Underbelly Ltd, and Festivals Edinburgh before joining Edinburgh Festival Fringe Society. She holds an Executive MBA (Merit) from Edinburgh University and is also Founder and Chair of Women In Tourism.
Nik Wyness, Head of Marketing, Tank Museum
Nik has led the digital transformation of the Tank Museum, creating an industry-leading strategy in the development and monetisation of a global online community. The Tank Museum tells the story of the tank and the people who served in them, with a vast collection ranging from WWI to the present day.

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