Programme Highlights
Get ready to be inspired and empowered with actionable insights that will boost your bottom line. Our carefully curated programme features speakers from both within and beyond the cultural sector, covering every aspect of income generation.
Catering | eCommerce | Digital | Events, Filming & Venue Hire
Insights & Data | Licensing | Publishing | Retail | Strategy & Leadership
Ticketing | Visitor Experience
Keynote Speakers
Driving Commercial Income and Visitor Numbers Through Product Diversification
Tom Cassidy, Director of Tourism, Liverpool Football Club
Diversifying Your Story: Grow Your Audiences and Strengthen Your Brand
Ashley Alexander, Vice President – Film, Hasbro Entertainment
Tom will share valuable insights from one of the world’s most commercially successful football clubs, explaining how the club is improving its product diversification and developing a bigger suite of tourism products to drive visitor numbers and income. He will discuss working in an environment where tourism and the visitor economy is not the core business, and how his team have overcome the challenges related to this while delivering record visitor numbers and revenue with opportunity for more growth.
Ashley produces film adaptations of Hasbro’s amazing collection of brands including Dungeons & Dragons, Cluedo, Magic: The Gathering, My Little Pony, and Tonka Trucks. She will be sharing unique and invaluable insights to help you explore opportunities to reach new audiences by offering different types of products and services in order to grow your brand and commercial returns.
More Sessions Confirmed So Far
24 after a gorgeous refurbishment. This session will explore the challenges, opportunities and impacts both organisations with different vision, mission and goals have found co-existing together in the same space.