Creative Commerce in Lockdown

We really needed a brand that appealed to a much broader audience – one that didn’t alienate Birmingham Museum Trust’s traditional museum customer base but that would also resonate with a young and diverse audience in Birmingham who want to shop local, find new designer-makers and support independent businesses

Alex Nicholson-Evans

While some organisations were put in the difficult position of being unable to trade at all in the last year, others were fortunate (and entrepreneurial) enough to find new ways to generate income, stay connected with the community, and help shape the future of their enterprises. One of these organisations is Birmingham Museums Trust, and we are delighted to be joined by their Commercial Director, Alex Nicholson-Evans, who talks pizza pods, selling leftover food and completely revamping their online store…

Read the podcast script here.