Learning Resources
Retail
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Retail Essentials: Shop Floor Skills
This course will explore the importance of understanding your customer in order to turn browsers into buyers
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Retail Essentials: Finance
This course will give you the knowledge you need to both effectively run the financial side of your business
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PR for Cultural Retail
This course will give you a chance to consider how and why you could, and should, PR your retail destination
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Visual Merchandising and Consumer Psychology
This course will show you that by understanding your customers, you can apply techniques that will ultimately increase sales.
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Retail Essentials: Visual Merchandising
This course will give you the tools to use the theatre and drama of visual merchandising to best effect in your shop
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Licensing Essentials
This course gives you an introduction to the subject of brand licensing, including how to develop licensing programmes
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Advanced Visual Merchandising
This course will boost your confidence in creating impactful and creative experiences for your customers to enjoy
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Retail Essentials: Buying
This course will help you understand the whole of the buying and planning cycle
![](https://culturalenterprises.org.uk/wp-content/uploads/2020/11/getting-smart-in-licensing.jpg)
Advanced Licensing
This course gives those who are already working in licensing the skills to enhance their current licensing programmes
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Bespoke Product Development
This course will help you learn more about what bespoke merchandise can add to your retail offer.
Audio
Cultural Retail Trends for 2021
Julie Molloy – Managing Director, National Gallery Company
Lycia Lobo – Commercial Director, English Heritage
Better Buying
The biggest tool that I use and that I think that everyone should, something that a lot of people don’t appreciate, is your EPOS data. It’s absolutely essential to what you do.
Catherine McGoldrick, Retail Manager National Museums Northern Ireland