Retail Essentials: Shop Floor Skills

This course will explore the importance of understanding your customer in order to turn browsers into buyers.

Retail consultant Perry Bushell walks you through the key stages of the visitor experience, looking at the core customer types and what influences their purchasing decisions.

Who is it for?

Shop floor staff and volunteers, supervisors and managers.

What will I learn?

  • How to know your customer and use that knowledge
  • The customer journey and how to sell at every stage
  • How to raise both revenue and customer satisfaction.

Learn any time, anywhere

The course is available on-demand, and can be accessed 24/7 via a computer, tablet, or mobile phone through a web browser.

The course is led by an instructor, who appears in a series of recorded videos. All video content is subtitled / captioned. The course is illustrated with slides and resources, which you can download. You’ll be guided through the course step by step, and then at the end there’ll be a short test of your learning.

Evidence of CPD

On successful completion of the course, you’ll receive a digital certificate as proof of your skill level, and commitment to continuing professional development. This can be printed off, and/or posted automatically to your LinkedIn profile.

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Purchase this course below, or if you work for a Full Member PLUS organisation, activate your Academy Access All Areas Pass





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Partner / NPO

Course programme

  • Understanding your customer, and customer profiles
  • Conversion rate
  • Approach, windows, threshold, orientation, browsing and conversion
  • Understanding and increasing Average Transaction Values
  • Service and selling
  • Fundamentals of Visual Merchandising

On average, this course takes around 1.5hrs to complete initially. You’ll be provided with a learning diary to put your learning into practice, and invited to reflect on what you’ve learnt in a short questionnaire after six weeks.

You want to make your shop the best it can possibly be. In this introductory course we are going to help you do just that.

Perry Bushell

About the instructor

Perry Bushell is a consultant to the heritage sector. He was previously Head of Retail and Catering at the National Portrait Gallery, and Head of Central Operations for Waterstones.

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