Retail Essentials: Buying

This course will help you understand the whole of the buying and planning cycle. Experienced retail consultant Perry Bushell will take you through the key stages that make up the planning cycle – product strategy, research and range planning, sourcing and designing product, supplier selection and product launch.

Who is it for?

Buyers, merchandisers, retail managers, or people aspiring to one of these roles.

What will I learn?

  • How to create a buying plan
  • How to develop a strong and profitable product range
  • How to evaluate performance

Learn any time, anywhere

The course is available on-demand, and can be accessed 24/7 via a computer, tablet, or mobile phone through a web browser. All video content is subtitled / captioned.

Evidence of CPD

On successful completion of the course, you’ll receive a digital certificate as proof of your skill level, and commitment to continuing professional development.


Purchase this course below, or if you work for a Full Member PLUS organisation, activate your Academy Access All Areas Pass





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Partner / NPO

Course programme

  • Buying in the retail context
  • Buying strategies
  • Ranges, categories and budgets
  • Selecting products and working with suppliers
  • Bespoke vs bought in
  • Pricing, ordering and launch
  • Evaluation

On average, this course takes around 2.5hrs to complete initially.

You’ll be provided with a learning diary to put your learning into practice, and invited to reflect on what you’ve learnt in a short questionnaire after six weeks.

You want a combination of creativity and flair, with a scientific and fact-based analysis. The good thing is that these can be learned.

Perry Bushell

About the instructor

Perry Bushell is a consultant to the heritage sector. He was previously Head of Retail and Catering at the National Portrait Gallery, and Head of Central Operations for Waterstones.

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