PR for Cultural Retail

This course will give you a chance to consider how and why you could, and should, PR your retail destination and the products that you sell either yourself or with the help of an agency.


Who is it for?

  • Retailers
  • Buyers and Merchandisers
  • Marketing and Comms professionals
  • Commercial Directors

This course is specifically about consumer PR in relation to retail destinations, both in-store and online, as well as the products sold. Generally this is very different to the work your PR team, if you have one, will be doing. We also find that in-house PR teams at cultural organisations often don’t have time to focus on retail, so the retail department are left alone to get on with the job. By doing this course you are taking the first steps to use PR yourself!

What will I learn?

  • What to look for in a PR agency
  • A day in the life of a PR Agency
  • An introduction to strategic planning
  • How PR can fit into your company’s wider marketing activity
  • How to find you USP
  • How to write for PR, including press releases, press alerts, lookbooks and Q&As
  • Who and where you are going to send your stories to
  • The importance of press ready images
  • Working with media and influencers

Course programme

  • Retail PR 101
  • PR in a Digital Age
  • Writing For PR
  • Media Outreach

How do I access this course?

Get all Academy courses for free with Full Membership PLUS

  • Full Member PLUS organisations – FREE. Make sure you’re logged in, hit the enrol button below and follow the booking form. If you don’t have the option to enrol for free, please contact us to check you’re linked to your membership
  • Members and Non-Members can purchase the course below

Once booking is complete you will receive an email giving you access to the course.

The CPD Certification Service is the leading independent Continuing Professional Development accreditation institution. Accredited courses are formal recognition of CPD for individuals, and a standard of quality for learning providers in professional institutes and academic bodies.





Membership PLUS



About the course creator

This course has been compiled by Hilary Frohlich and Nicole Rose from Neat PR.

Neat PR is a retail PR specialist agency, with an expertise in cultural organisations. 

Set up by Hilary, an ex-journalist, Neat PR prides itself on a simple and personal approach to communications that delivers outstanding results. Hilary’s background in the media brings an in-depth understanding of exactly what journalists want. Here she tells you all about ‘how to PR’ your retail destination.

It’s time to change perceptions, you know how good your products are and now it’s time to let everyone else know!

Hilary Frohlich

On average, this course takes around 2.5hrs to complete initially. You’ll be provided with a learning diary to put your learning into practice.

Learn any time, anywhere

The course is available on-demand, and can be accessed 24/7 via a computer, tablet, or mobile phone through a web browser. All video content is subtitled / captioned.

Evidence of CPD

On successful completion of the course, you’ll receive a digital certificate as proof of your skill level, and commitment to continuing professional development.

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