Retail Essentials Micro-course: Visual Merchandising

This FREE micro-course will give you the tools to use the theatre and drama of visual merchandising to best effect in your shop. 

Leading expert Perry Bushell will show you how to plan your space in order to get the best out of your products and create great displays on any budget, touring real examples of excellent Visual Merchandising along the way.

Who is it for?

Retail managers, supervisors and buyers; visual merchandising practitioners.

What will I learn?

  • The theatre and drama of visual display
  • How to plan your space to its best effect
  • How to get the best out of product visually

Learn any time, anywhere

The course is available on-demand, and can be accessed 24/7 via a computer, tablet, or mobile phone through a web browser.

The course is led by an instructor, who appears in a series of recorded videos. All video content is subtitled / captioned. The course is illustrated with slides and resources, which you can download. You’ll be guided through the course step by step, and then at the end there’ll be a short test of your learning.

Evidence of CPD

On successful completion of the course, you’ll receive a digital certificate as proof of your skill level, and commitment to continuing professional development. This can be printed off, and/or posted automatically to your LinkedIn profile.

Preview

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Course programme

  • Shop floor layouts
  • Segmentation
  • Merchandising styles
  • Gridding and grouping
  • Symmetry and balance
  • Window and in-store displays

On average, this micro-course takes around 45 minutes to an hour to complete initially. You’ll be provided with a learning diary to put your learning into practice, and invited to reflect on what you’ve learnt in a short questionnaire after six weeks.

VM can be the most powerful factor in affecting your overall sales – it affects your visitor conversion rate, and your Average Transaction Value. It can attract visitors to your venue in the first place.

Perry Bushell

About the instructor

Perry Bushell is a consultant to the heritage sector. He was previously Head of Retail and Catering at the National Portrait Gallery, and Head of Central Operations for Waterstones.

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