Creating a Successful Commercial Strategy

It’s really starting to get the rest of the organisation to understand that income is an enabler for all of the amazing things that happen

Karen O’Connor, Director of Commercial Enterprises National Museums Liverpool

It’s widely recognised that a strong commercial strategy is a key component of any cultural organisation. What’s less clear is what makes a commercial strategy strong! What should it contain? Who needs to be involved? When should it be revised / rewritten? Join us on the fourth Cultural Enterprises Podcast to hear answers to all of the above, and more, courtesy of Kari Coghill, Director of Enterprise & Communication at Royal Botanic Garden Edinburgh, Phil Smith, Commercial Director at ss Great Britain, Michelle Lockhart, Commercial Director at Science Museum Group and Karen O’Connor, Director of Commercial Enterprises at National Museums Liverpool.