Ecommerce Essentials

This course is a beginner’s guide on how to set up an online shop, created by Emma Forward. From choosing the right platform, to what to sell and how to market it.

Preview

Who is it for?

Anyone who is looking to start, or has just started, an eCommerce offer for your organisation.

What will I learn?

  • Why you should trade online
  • The right eCommerce platform for your organisation
  • How to set up a website with best practice in mind
  • Fulfilment and shipping
  • What to sell online
  • Product photography
  • How to measure success
  • How to use email marketing, SEO and social media

How do I access this course?

  • Full Member PLUS organisations – FREE. Login here to access all academy courses. Activate your Access All Areas Pass if you haven’t already.
  • MembersNon-Members and Partners / NPOs can purchase the course below

Get all Academy courses for free with Full Membership PLUS

Course programme

On average, this course takes around 2.5hrs to complete initially. You’ll be provided with a learning diary to put your learning into practice.

  • Choosing the right eCommerce platform for your business
  • Payment methods and gateways
  • Set up a website with best practice customer experience in mind
  • Fulfilment and shipping
  • What to sell online
  • Product Photography
  • Measuring for Success
  • Ecommerce Marketing: Email
  • Ecommerce Marketing: Organic Search & SEO
  • Ecommerce Marketing: Social Media
  • Human resource

This course is presented by actress and voice over artist Alex Tahnee.

£29.50

 

 
  • Non-member
£19.50

 

 
  • Member
£24.50

 

 
  • Partner / NPO

About the course creator

This course has been written by Emma Forward. Emma is an independent eCommerce consultant with 10 years’ experience in eCommerce. She worked in-house heading up eCommerce at Royal Academy of Arts prior to setting up her consultancy. Since becoming an independent consultant, she’s project managed a number of migrations and re-builds across a variety of different verticals and retailers, including fashion, luxury, lifestyle, media and heritage sectors. She works to increase profitability online through eCommerce strategy, conversion rate optimisation, replatforming, marketing assessments and site audits. Recent clients include Westminster Abbey, National Portrait Gallery, Shakespeare’s Globe, London & Partners and Bridge Theatre. emmaforward.co.uk

Ecommerce is almost limitless, meaning a lot more people can check out simultaneously online than they can in-store, and the checkout is self-serving, as opposed to in-store, where each customer must check out at a till operated by a sales assistant

Emma Forward

Learn any time, anywhere

The course is available on-demand, and can be accessed 24/7 via a computer, tablet, or mobile phone through a web browser. All video content is subtitled / captioned.

Evidence of CPD

On successful completion of the course, you’ll receive a digital certificate as proof of your skill level, and commitment to continuing professional development.

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