Developing Your Brand

This course will guide you through the principles of how to build your brand, and how this can help to develop customer engagement, increase customer visits and boost revenue.


Who is it for?

Anyone whose role deals with the brand of your organisation – from marketing, licensing, and branding, to retail and front of house.

What will I learn?

  • Brand Development in context
  • How to define your brand
  • How to develop your brand strategy
  • Understanding your audience
  • How to develop your brand stories
  • How to tell and evaluate your stories

Course programme

  • Brand Development – The Context
  • Defining Your Brand
  • Developing Your Brand Strategy
  • Understanding Your Audience
  • Developing Brand Stories
  • Telling Stories

How do I access this course?

Get all Academy courses for free with Full Membership PLUS

  • Full Member PLUS organisations – FREE. Login here to access all academy courses. Activate your Access All Areas Pass if you haven’t already.
  • MembersNon-Members and Partners / NPOs can purchase the course soon.

The CPD Certification Service is the leading independent Continuing Professional Development accreditation institution. Accredited courses are formal recognition of CPD for individuals, and a standard of quality for learning providers in professional institutes and academic bodies.

On average, this course takes around 2.5hrs to complete initially. You’ll be provided with a learning diary to put your learning into practice.

About the course creator

Teresa White is an independent business growth consultant focusing on brand strategy, business planning and commercial performance. Prior to setting up her own business she held various board positions for leading consumer brands and retailers, working in both strategic and operational roles. Teresa now helps SMEs, cultural enterprises and visitor attractions to increase revenues and customer engagement through a more compelling and cohesive brand proposition. Whether working in an advisory, mentoring or training capacity, she helps her clients define new opportunities, resolve operational issues and implement practical solutions.

The course is presented by actor and voice over artist Daniel Watson.

It is only by objectively looking at what is happening in the outside world first, and understanding our customers’ worlds, that we can develop and grow a strong and successful brand

Teresa White

Learn any time, anywhere

The course is available on-demand, and can be accessed 24/7 via a computer, tablet, or mobile phone through a web browser. All video content is subtitled / captioned.

Evidence of CPD

On successful completion of the course, you’ll receive a digital certificate as proof of your skill level, and commitment to continuing professional development.

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