Developing & Delivering Guided Tours

“Where tour guiding is done really well they can be such a great way to give your visitors a personalised, rich and dynamic experience. By the end of this course, you will be ready to go through the whole process and have the tools to plan and launch your own brilliant and profitable tour programme.” Rachel Mackay, course creator

Preview

Who is it for?

This course is aimed at anyone working in a cultural attraction who wants to learn more about guided tour experiences. The courses covers all the key aspects you need to think about,  right from deciding whether or not this should be something you are offering at your attraction, through development and planning, all the way to delivery.

What will I learn?

  • The positives and negatives of guided tours
  • Who are your audiences?
  • The role of storytelling in tours
  • How to run your tour
  • How to develop tour guides and training
  • Benchmarking
  • Ways to add value
  • The importance of evaluation and feedback

Course programme

  • To Tour or Not to Tour
  • Planning the Tour
  • Developing Tour Guides
  • Pricing and Selling Your Tour

How do I access this course?

Get all Academy courses for free with Full Membership PLUS

  • Full Member PLUS organisations – FREE. Make sure you’re logged in, hit the enrol button below and follow the booking form. If you don’t have the option to enrol for free, please contact us to check you’re linked to your membership info@culturalenterprises.org.uk
  • Members and Non-Members can purchase the course below

Once booking is complete you will receive an email giving you access to the course.

The CPD Certification Service is the leading independent Continuing Professional Development accreditation institution. Accredited courses are formal recognition of CPD for individuals, and a standard of quality for learning providers in professional institutes and academic bodies.

£29.50

 

Non-member
£FREE

 

Membership PLUS
£19.50

 

Member

About the course creator

Rachel Mackay manages Historic Royal Palaces at Kew, looking after four historic sites including Kew Palace. In 2020, she created The Recovery Room (therecoveryroomblog.com) to share research and resources as the museum sector recovers from the impact of the pandemic. She was recently named one of Blooloop’s top 50 museum influencers.

“Where tour guiding is done really well they can be such a great way to give your visitors a personalised, rich and dynamic experience. By the end of this course, you will be ready to go through the whole process and have the tools to plan and launch your own brilliant and profitable tour programme.”

Rachel Mackay

Evidence of CPD

On successful completion of the course, you’ll receive a digital certificate as proof of your skill level, and commitment to continuing professional development.

Learn any time, anywhere

The course is available on-demand, and can be accessed 24/7 via a computer, tablet, or mobile phone through a web browser. All video content is subtitled / captioned.

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