Value Led Visitor Journey Design
Introduction
This course explores how you can increase the depth of engagement, dwell time, and spend from your visitors. Looking at what a value proposition is, why it matters to your attraction, and how you can align the experience you offer, at every touch point, with the values that you and your visitors share.
Who is it for?
Visitor experience and front of house managers, heads of department, directors, and their teams. This course brings insights and examples on how to transform your visitor experience at both a practical and strategic level.
Preview
What will I learn?
- How to develop or review a value proposition
- Ideas and examples for best practice
- How to share your organisation’s values with visitors to enhance their experience at every touchpoint
- Considerations for how to increase dwell time, visitor spend, and engagement
Course programme
- What is a value proposition?
- Mapping your touchpoints
- Putting values at the heart of your journey
Course length
The course takes approximately 1 hour from beginning to end without the exercises and quiz at the end.
How do I access this course?
- This course is FREE for Members. Make sure you’re logged in, hit the enrol button below and follow the booking form. If you don’t have the option to enrol for free, please email info@culturalenterprises.org.uk to check you’re linked to your organisation’s membership
- Non-Members can purchase the course below
Once booking is complete you will receive an email giving you access to the course.
The CPD Certification Service is the leading independent Continuing Professional Development accreditation institution. Accredited courses are formal recognition of CPD for individuals, and a standard of quality for learning providers in professional institutes and academic bodies.
About the course creator
This course was created by David Hingley, Bianca Corriette, and Rachel Kuhn, consultants at BOP Consulting, a global research and consulting practice for culture and the creative economy.
The course is presented by Bianca Corriette, a consultant at BOP consulting, with a background of working collaboratively with governments, cultural organisations and brands.
Evidence of CPD
On successful completion of the course, you’ll receive a digital certificate as proof of your skill level, and commitment to continuing professional development.
Learn any time, anywhere
The course is available on-demand, and can be accessed 24/7 via a computer, tablet, or mobile phone. All video content is captioned.