Multiple reports show that Gen Z and Millennial audiences highly value sustainability and are willing to pay more for these products, so it behooves museums to think about these issues in terms of their bottom lineDr Jamie Larkin
What impact has the pandemic had on sustainability in cultural trading, and what does the future hold? Can we take this opportunity to radically re-think cultural trading along more sustainable lines? To answer these questions, we welcome Dr. Jamie Larkin, Assistant Professor of Creative and Cultural Industries at Chapman University in California, to the podcast.
Read the podcast script here.