Gordon Morrison – CEO, Association of Scottish Visitor Attractions

Visitor attractions are not just a nice thing to have – they are the custodians of Scotland’s national identity. We actually look after Scotland’s culture.

Gordon Morrison

Honest. Passionate. Inspiring. Gordon Morrison, CEO of ASVA (the Association of Scottish Visitor Attractions) tells us about his career (including the mistakes he’s made), the importance of visitor attractions to the cultural landscape of the country, and the skills needed to lead an organisation with close to 500 members. This one is unmissable.