Learning Resources
Visitor Experience
Online Course – Creating Transformative Visitor Experiences
This course is a must for anyone working in visitor experience. You’ll explore the experience economy, how the idea has developed, its impact on everything we do within attractions today, and how we can use this to take visitor experience to the next level – transformative visitor experiences.
Online Course – Developing & Delivering Guided Tours
This course is aimed at anyone working in a cultural attraction who wants to learn more about guided tour experiences. The courses covers all the key aspects you need to think about, from development and planning, all the way to delivery.
Online Course – Value Led Visitor Journey Design
This course explores how you can increase the depth of engagement, dwell time, and spend from your visitors. Looking at what a value proposition is, why it matters to your attraction, and how you can align the experience you offer, at every touch point, with the values that you and your visitors share.
Top 10 Tips… Visitor Experience
Four videos exploring practical tips on how to create a world-class visitor experience, created by Rachel Mackay, Head of Hampton Court Palace. Includes creating a visitor journey, and how to increase visitor donations.
Top 10 Tips for…
Measuring Customer Service
Increasing Visitor Donations
Creating a Visitor Journey
Managing a Crisis
Rachel Mackay, Manager for Historic Royal Palaces at Kew, takes us through her Top 10 Tips for Visitor Experience. Each video lasts just over ten minutes, giving you practical tips to execute straight away.
Audio
What will Front of House operations look like as we reopen in 2021? Gabriela Gandolfini, Head of Visitor Experience at the Royal Opera House, looks back at three lessons learned from 2020 and how to implement those three learnings in 2021.
Bernard Donoghue – Mayor of London’s Culture Ambassador & CEO of the Association of Leading Visitor Attractions (ALVA)
Gordon Morrison – CEO of the Association of Scottish Visitor Attractions (ASVA)
I’d be sceptical and nervous of anyone who has got a well thought out career trajectory because you have to embrace the opportunity and the possibility of spontaneity and mad things happening…and be prepared to go with them
Bernard Donoghue