Cornish family-run brand LIGA has teamed up with global conservation charity ZSL to create an exciting and innovative range of beautifully designed sustainable homewares, helping to raise awareness and support for ZSL’s vital conservation work.
LIGA’s David Elderkin explains why their shared values made this a natural collaboration for the eco-conscious brand.
A Natural Partnership
Here at LIGA we only take what the planet is happy to give, and with that, we create cleverly designed products. In return, we are committed to giving back. We have an ethos to restore balance with nature through the materials we select, the ecosystems we respect, and the wildlife we’re committed to protecting.
That’s why our partnership with ZSL is a natural collaboration. We are passionate about nurturing the natural world that inspires them, so we live in harmony together. We want to help raise awareness about the integral work ZSL does and inspire others to support it too.
Sustainable, Adventurous Homewares
Featuring a vibrant display of elephants, penguins and giraffes cleverly designed onto an array of products, the unique collection we’ve created for ZSL uses all eco-friendly materials – organic cork, organic cotton, and stoneware ceramics.
Organic cork is one of LIGA’s core and foundation materials, a sustainable and regenerative resource harvested by hand every nine years. This is the simple beautiful material used for the placemats, coasters, memo boards, trivets and trays in this new collection.
Over time, LIGA’s selection of exciting sustainable materials has expanded to include more visionary and planet-friendly choices. The tea towels use organic cotton, using a process that nurtures soil health, and naturally uses 91% less water than traditional cotton farming. The dishcloths use up-cycled cotton fibres that are too short for the textile industry, saving waste fabric. While the mugs are crafted using stoneware ceramics, clay that is a renewable resource naturally found within the earth, and requires a lower firing temperature.
All these sustainable materials have striking printed designs, inspired by the animals that live with their heads in the trees and those that swim in the seas. Elephants, penguins and giraffes take centre-stage in this standout collection. Three heroes, three conservation stories, eight pieces, one beautiful way to protect the wild.
What Makes It a Must-Have
This collaborative collection marries ethics and aesthetics, aligning with the trends of retailers increasingly seeking products that harmonise with their values without compromising on design. Here we have sustainability paired with playful and cheerful prints.
The range includes LIGA’s best-selling products, enhanced with ZSL inspiration. Offering a cohesive complete lifestyle collection, it encourages bundle buying to delight in a matching homeware set.
Each piece has a powerful narrative, illustrating a story of the importance of our wildlife in our world, and the value of ZSL’s conservation work. Every coaster, placemat, and piece of homeware bought supports ZSL, and their vision to create a world where wildlife thrives. When you choose these pieces, you are part of that story.
LIGA
LIGA is a family-run business, born in 2018 in Cornwall, and has since been creating beautiful things out of sustainable materials. The team is surrounded by gorgeous landscapes, sea and wildlife, and the brand is inherently connected to nature. From the eco-friendly materials we use, to the stories behind our collections – LIGA captures the essence of the natural world and brings this beauty into people’s homes.
What began as a small family business in Cornwall has grown into a global community of eco-conscious customers. Find out more at loveliga.com
ZSL
ZSL (Zoological Society of London) is a global science-driven conservation charity working to restore wildlife. Founded in 1826, ZSL is now working for wildlife in more than 70 countries, leading conservation, shaping agendas and influencing change to protect and restore nature. It is committed to protecting species, restoring habitats, training conservationists and creating change for nature. Find out more at zsl.org
