Cultural Enterprises Ambassadors
Meet our Ambassadors, a group of members representing the breadth and depth of our membership and the cultural sector.
Ambassadors act as an informal advisory group to the Association, enabling us to gather feedback on potential and existing member benefits, and ensuring we are continuing to focus on the most important issues and themes affecting our members.

Claire Lane
Commercial Director, Ashmolean Museum

Adam Farrar
Head of Commercial & Visitor Experience, Natural History Museum

Katherine McAlpine
Director, The Brunel Museum

Simon Prager
Chief Operating Officer, Tank Museum

Caroline Reid
Director of Commercial Enterprises, National Trust for Scotland

Hannah Oxley
Head of Retail & Ecommerce, Royal Botanic Gardens Kew

Amy Haigh
Commercial Lead, Manchester Art Gallery

Caroline Brown
Head of Commercial Services, The British Library

Rachel Mackay
Head of Hampton Court Palace, Historic Royal Palaces

Lycia Lobo
Commercial Director, English Heritage

Mark Alexander
Visitor Services & Retail Manager, National Memorial Arboretum

Emma Allen
Associate Executive Director, National Museum of the Royal Navy

Claire Bates
Head of Regenerative Tourism, Pembrokeshire Coast National Park Authority

Liam Tolhurst
Deputy Director, SS Great Britain

Karen Eden-Tuxford
Head of Commerce & Visitor Experience, National Maritime Museum

Zara Cottle
Senior Commercial Manager, Cadw

Lucy Hutchings
Commercial Operations Director, Leeds Castle

Michael Wright
Commercial Operations Manager, Glasgow Life

Rita Rooney
Retail Manager, National Archives

Alice Adams
Events Manager, Hepworth Wakefield

Robyn Blythe
Commercial Development Officer, Museum of Gloucester