Topics and Resources
eCommerce
Training and Networking
eCommerce Essentials
Online Academy Course
This CPD certified course is a beginner’s guide to setting up an online shop – from choosing the right platform, to what to sell and how to market it.
Advanced eCommerce
Online Academy Course
Taken either as a stand alone course, or as a follow up to eCommerce Essentials, this course explores how you can optimise your online shop to increase revenue.
eCommerce at Cultural Venues
Online | 25 Nov 2025
A one-day online conference sharing best practice in eCommerce. Collaborate with colleagues across the sector and get inspired with ideas and innovative solutions.
Free Webinar: What Does a ‘Good’ Website Look Like?
Insights and learnings from Substrakt’s 2024 Website Benchmark Report,
with practical advice to help drive traffic and optimise your website performance.
Further Resources
Podcast: Successful eCommerce
Online retailers from across the sector discuss why eCommerce is vital for cultural attractions, with top tips for getting started or improving your current offer.
eCommerce Glossary
This handy guide breaks down all the must-know eCommerce terminology into plain English, with links to useful articles for further reading on key topics.
Museum Shop Sunday
Our annual international campaign shining a light on cultural retail is a fantastic platform to promote your online shop, reach new audiences and drive sales.