Topics and Resources
Visitor Experience
Upcoming Events
Visitor Experience Masterclass
London | 23 November 2026
Join us at the Foundling Museum for a practical workshop designed to give front of house teams the confidence to deliver brilliant experiences while creating genuine commercial impact. Discover how great storytelling can create commercial opportunities that enhance, rather than interrupt, the visitor experience.
Visitor Experience Conference
Online | 24 March 2027
Join us for this one-day online conference sharing best practice, real world experience creative ideas that will help you engage visitors and maximise commercial opportunity. With case studies from across the sector and energising discussion, this is a fantastic opportunity to gain inspiration and build new connections.
Online Academy Short Courses
Creating Transformative Visitor Experiences
Explore the experience economy and its impact on everything we do within attractions today, and learn how we can use this to take visitor experience to the next level.
Value Led Visitor Journey Design
Increase engagement, dwell time, and visitor spend by understanding how to align the experience you offer at every touchpoint with the values that you and your visitors share.
Developing and Delivering
Guided Tours
This CPD certified course will show you how to create memorable and profitable guided tour experiences, from development and planning, all the way to delivery.
Conflict Management in Customer Service
Equips staff and managers with the tools, techniques and confidence to respond effectively to difficult situations while maintaining professionalism, empathy and clear boundaries.
Top 10 Tips: Visitor Experience
In these four short films, Rachel Mackay, Historic Royal Palaces gives practical advice on creating a world class visitor experience.