Sunday 1 December 2024
Museum Shop Sunday
Shop with Purpose
Join over 2,100 visitor attractions worldwide on Sunday 1 December for Museum Shop Sunday, an international celebration of cultural retail and an opportunity to showcase your fantastic shops and products with special events and promotions in store and online.
Museum Shop Sunday is our annual campaign encouraging consumers to shop with purpose and support their favourite arts, heritage and cultural attractions. It’s a great opportunity to tell the stories behind your products and makers, reach new audiences and boost sales.
There are lots of ways to get involved, from running a social media campaign or online promotion to hosting an event in store. You’ll find logos and a template press release in our marketing toolkit, plus advice and ideas to help you get started in our FAQs.
If you’re taking part please let us know and we’ll feature your shop here on the Museum Shop Sunday website and Instagram where we’ll be showcasing all the venues taking part.
Follow #MuseumShopSunday on Instagram
The international movement Museum Shop Sunday is such a great sector wide feel good promotion of all our beautiful heritage shops. Our cultural enterprise sector rocks!
Rebecca Hossain, Director of Commercial & Operations, Sir John Soane’s Museum
Museum Shop Sunday is brought to you by the Association for Cultural Enterprises in partnership with the Museum Store Association in the US, and the Museum Shops Association of Australia and New Zealand.