Cultural Enterprises Ambassadors

Meet our Ambassadors, a group of members representing the breadth and depth of our membership and the cultural sector.

Ambassadors act as an informal advisory group to the Association, enabling us to gather feedback on potential and existing member benefits, and ensuring we are continuing to focus on the most important issues and themes affecting our members.

Claire Lane

Commercial Director, Ashmolean Museum

Adam Farrar

Head of Commercial & Visitor Experience, Natural History Museum

Katherine McAlpine

Director, The Brunel Museum

Simon Prager

Chief Operating Officer, Tank Museum

Caroline Reid

Director of Commercial Enterprises, National Trust for Scotland

Hannah Oxley

Head of Retail & Ecommerce, Royal Botanic Gardens Kew

Amy Haigh

Commercial Lead, Manchester Art Gallery

Caroline Brown

Head of Commercial Services, The British Library

Rachel Mackay

Head of Hampton Court Palace, Historic Royal Palaces

Lycia Lobo

Commercial Director, English Heritage

Mark Alexander

Visitor Services & Retail Manager, National Memorial Arboretum

Emma Allen

Associate Executive Director, National Museum of the Royal Navy

Claire Bates

Head of Regenerative Tourism, Pembrokeshire Coast National Park Authority

Liam Tolhurst

Deputy Director, SS Great Britain

Karen Eden-Tuxford

Head of Commerce & Visitor Experience, National Maritime Museum

Zara Cottle

Senior Commercial Manager, Cadw

Lucy Hutchings

Commercial Operations Director, Leeds Castle

Michael Wright

Commercial Operations Manager, Glasgow Life

Rita Rooney

Retail Manager, National Archives

Alice Adams

Events Manager, Hepworth Wakefield

Robyn Blythe

Commercial Development Officer, Museum of Gloucester

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