Audience Analyst

About the role

An exciting opportunity has become available for a part time Audience Analyst to join us at the Cathedral, on a two year fixed term contract, working 15 hours a week on a pro rata salary of £12,000 per annum (£30,000 FTE).

Working within the Operations Department and reporting into the Head of Visitor Experience and Exhibitions, the post holder will be responsible for understanding the current and future audiences of the Cathedral in order to support sustainable growth as a working church and heritage visitor attraction.

The Audience Analyst role can be undertaken remotely and attendance at regular meetings can be online although please note there will, on a small number of occasions, be a requirement to attend key occasional meetings in person with staff or audiences e.g. focus groups.

About what you will be doing

The successful candidate will demonstrate initiative in analysing all available
sources of audience data, internal and external, to identify patterns or trends, and
provide interpretation, understanding the context of the audiences. Other key duties
include:

• To flag early warning risks around audiences, arising from analysis of the data and
market research
• To ensure any commissioned data meets the organisation’s requirements
• To fully understand, utilise and advise improvements in data collection from Spektrix
• To collect relevant data from other sources, internal and external, to strengthen good
decision-making by clergy designing major services, and operational colleagues’
investment into planning the annual programme of activities
• To recommend, design and evaluate surveys of the range of communities who come
to the Cathedral – visitors, non-visitors, audiences, congregations, volunteers,
school groups, etc
• To work closely with the Cathedral Data Champion, coordinating work programmes
to maximise impact for the organisation
• To support and guide colleagues in the departments of Marketing, including social
media, and Development (fundraising, major donors) to optimise their output
• To present information and findings to colleagues in formats which are readily
understandable

About Your Experience

We aspire to share our empathy for the vision, mission and values of the Cathedral with all of our employees and volunteers; showing commitment towards Safeguarding which is a requirement for all of our roles. In addition to this we are passionate about
promoting a positive culture of equality, diversity and inclusion in which staff and
volunteers can reach their full potential.

In addition, the ideal candidate will possess the following qualifications, experience,
knowledge and skills:

• Essential – Commitment towards Safeguarding, Equality, Diversity and Inclusion
• Essential – Empathy for the Cathedral’s mission and values of Openness,
Excellence and Kindness. It is not essential to be a practising Christian.

Essential – Degree or similar qualification or experience relevant to the role
• Essential – Strong skills in the interpretation of data and presentation of analysis
• Essential – Current experience and knowledge of the British cultural sector
• Essential – Excellent self-starter, able to work independently
• Essential – Strong attention to detail
• Essential – Very good influencing skills
• Essential – Excellent communicator, ability to adapt to audience, present information
in a compelling way
• Essential – Confident communicator online
• Essential – Ability to use initiative and curiosity
• Desirable – Experience of Microsoft suite of office tools
• Desirable – Experience in working collaboratively with volunteers
• Desirable – Experience of working with Spectrix CRM system
• Desirable – Experience of working with Audience Spectrum segmentation

About the Process

The care and protection of children, young people and adults involved in Cathedral
activities is the responsibility of everyone who participates in the life of the Cathedral
Community.

All shortlisted candidates will be required to complete an application form prior to
interview. Successful candidates will be subject to pre-employment checks, including
two satisfactory references and Basic and Foundations Safeguarding training relevant to the role.

Our competency-based interviews are generally in-person and consist of one stage.
Depending on the role, they may include a short task or presentation, details of which
will be provided in your invitation.

As a ‘Thank You’ for applying to work with us, we would love to offer you complimentary entry into the Cathedral if you are selected for an interview. Simply request your chosen date to visit when you organise your interview with our HR team.

The closing date for this role is 9am Monday 21st July 2025, however we reserve the
right to close this post early in the event we receive a high volume of applications.
Interviews will be held on Thursday 31st July 2025.

To apply, please send your CV to Recruitment@winchester-cathedral.org.uk. If you
have any questions regarding this role, please contact Ollie Taylor, Head of Visitor
Experience and Exhibitions – ollie.taylor@winchester-cathedral.org.uk

We are regrettably unable to accept applications from candidates who do not have the
right to work in the UK or require sponsorship to work in the UK.

Please let us know if you have any accessibility requirements at any stage of our
application and recruitment process.