Head of Audience

The Head of Audiences is a new leadership role in the Commercial Operations team designed to ensure that audience insight and segmentation are at the heart of everything we do. This role will lead on understanding who our current and prospective audiences are, how they engage with us and what they need now and in the future. You will use this insight to guide programming, marketing, visitor experience at Winchester Science Centre but as we evolve our Charity’s reach and engagement you will play an important role in ensuring we fulfil our ambitious plans and reaching a diverse community. By building an inclusive and evidence-based audience strategy, this role will enable Winchester Science Centre to grow reach and engagement, deepen impact and fulfil its charitable mission to inspire a lifetime of curiosity in science.

The role is part of the Commercial Operations team led by the Chief Operating Officer and will work closely with the Head of Programming and Head of Visitor Experience. However, you will work with the wider leadership and their teams to ensure that both the community programme and on-site experience are insight-led, responsive to audience needs, and relevant to a wide range of segments. It plays a key role in championing access, equity and inclusion across all areas of the Charity’s work.

As we embark on a chapter of significant growth, you will play a pivotal role in identifying the audiences and ensuring they sit at the heart of our decision making. You will work with key stakeholders across the business, including our Children’s Voice, to ensure the Charity can achieve its commercial and impact objectives. At the heart of that conversation is a deep understanding of our audiences through geo-demographic and / or psychographic audience segmentation, that you will lead on.

You will lead a small team, with the potential for growth, comprising a Marketing Officer and a Digital Content and Brand Producer. Together, you will be responsible for driving bold, creative campaigns that are grounded in audience insight, developing engaging content across all channels, and supporting the evolution of our brand to reflect the diversity and ambition of our mission. As the team grows, you will shape its direction, nurture talent, and ensure alignment between strategy and delivery across all audience touchpoints.