Topics and Resources

Visitor Experience

Online Training Courses

Creating Transformative Visitor Experiences

Online Academy Course

This course is a must for anyone working in visitor experience. You’ll explore the experience economy, how the idea has developed, its impact on everything we do within attractions today, and how we can use this to take visitor experience to the next level – transformative visitor experiences.

Value Led Visitor Journey Design

Online Academy Course

This course explores how you can increase the depth of engagement, dwell time, and spend from your visitors. Looking at what a value proposition is, why it matters to your attraction, and how you can align the experience you offer, at every touch point, with the values that you and your visitors share.

Developing and Delivering
Guided Tours

Online Academy Course

This CPD certified course will show you how to create memorable and profitable guided tour experiences, from development and planning, all the way to delivery.

Ten Steps to Successful Membership

Online Academy Course

Learn how to maximise the impact of your existing membership scheme, or create a framework for launching a new one, with buy-in from your whole organisation.


Top 10 Tips: Visitor Experience

In these four short films, Rachel Mackay, Historic Royal Palaces gives practical advice on creating a world class visitor experience.

Creating a Visitor Journey
Increasing Visitor Donations
Measuring Customer Service
Managing a Crisis

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