Who doesn’t love luxurious and delicious confectionery that’s actually affordable? Quality sweets and chocolates are always popular with customers, whether buying for themselves or as a gift – and an ideal choice for cultural shops looking for unique and creative products to drive sales.
Kavita Ahuja, Co-Founder of Sweet Snob, shares the passion and curiosity that’s inspired their range of playful premium confectionery that will delight your visitors’ tastebuds and purses alike.
Our story started with a shared frustration: why did truly great confections always come with an eye-watering price tag? After nearly a decade in the confectionery world, it never sat right with us that truly exceptional confections meant digging deep into your pocket. So, we rolled up our sleeves and set out to change that.
We travelled far and wide, meeting producers who poured their hearts into their craft, and tasting our way through family-run producers and rich heritage of manufacturers across the UK and Europe. We met artisans who had been perfecting recipes for five generations, each one more passionate than the last. Their pride in their work inspired us deeply, so our story goes beyond luxury confections – it’s rooted in people, purpose, and the meaningful partnerships that shape everything we do. Collaborating with these connoisseurs is a joy, and together, we constantly push boundaries to create exciting, unexpected experiences for the senses.
With this vision, Sweet Snob came to life: a brand built on the idea that premium should feel personal, joyful, and a little bit cheeky. And just like that, a luxury sweet brand with a playful edge was born.
Making Luxury Confectionery Accessible to All
We’re a husband and wife duo on a mission to make luxury feel less exclusive and a lot more fun. We like to think of ourselves as rule breakers in the confectionery world, Sweet enough to charm, Snobby enough to never settle for less.
From Pebbles, our slow-roasted almonds coated in rich chocolate truffle and infused with natural flavours like pistachio to our signature Champagne Tipsy Teds, charming gummy bears infused with real bubbly, we bring personality, passion, and just a hint of cheek into everything we make.
Each creation is crafted with care, storytelling, a whole lot of love and a firm belief that indulgence shouldn’t come at an unreasonable price.
One of our proudest milestones to date has been Sweet Snob’s successful launch in North America. This season alone, we’ve delivered to over 1,500 stores across the US, bringing our playful yet luxurious confections to shelves from coast to coast.
It’s been both humbling and thrilling to see Sweet Snob embraced by retailers and customers alike. The North American market welcomed our mission with open arms, proving that there’s a universal appetite for quality confections that feel indulgent without being inaccessible.
Celebrating Craftsmanship and Creativity
We’ve already had the pleasure of serving some wonderful customers here in the UK, and now we’re looking forward to bringing the same flair, flavour, and fun that so many customers have already fallen in love with to cultural and heritage venues up and down the country.
These are spaces that celebrate craftsmanship, creativity, and narrative values that resonate deeply with who we are at Sweet Snob. Whether it’s a small thank you gift, an elegant token from a day out, or a treat to enjoy post visit, our confections are designed to be part of the moment – not just something to eat, but something for your visitors to truly remember.
With exclusive launches and Christmas collections, we’re excited to bring fresh flavours and joyful indulgence to our UK customers in the coming months.
What’s Next for Sweet Snob?
For us, there’s no greater satisfaction than putting the best of the best into the hands of our customers. And we’re just getting started. We’re hard at work — and beyond excited — to surprise you with what’s next in the world of quality confection and flavour innovation.
We’ve got big plans bubbling away. We’re exploring bold collaborations, fresh formats, and even more ways to delight you in both taste and presentation.
So whether you’ve just discovered us or you’ve been sweet on us for a while, stay tuned — the best bites are yet to come!
Discover more at sweetsnob.co.uk, or connect with me on LinkedIn or Email.
About Us
We’re Kavita and Sanjay Ahuja — the duo behind Sweet Snob. Sanjay’s the big-picture thinker, bringing a thoughtful perspective to how we shape and grow the brand. With a natural curiosity and a knack for connecting the dots, he helps keep us focused on the bigger vision.
I’m Kavita, a banker by background, I call myself an accidental entrepreneur! Somewhere between my sense of unshakable discipline and love for beautifully packed confections I found my sweet spot and never looked back. I keep things grounded, elegant, and obsessively thoughtful.
