Illustrations of items from retail

Retail Essentials 2: Buying

This workshop will help you understand the whole of the buying and planning cycle. You’ll learn how to create a buying plan, develop a product range and evaluate performance.

The course will include an overview of the key stages that make up the planning cycle - product strategy, review/research, range planning, sourcing and designing product, supplier selection, placing orders, planning and product launch.

Download the full programme here.

Your trainer Selina Fellows has over 20 years’ experience in retail, marketing, brand and design. She advises on retail strategy, audits and benchmarking, range planning, new concepts, product development, buying, store layout and design, supply chain and operations, marketing and customer segmentation.

About Retail Essentials

This workshop is one of a series of four Retail Essentials modules looking at the core aspects of retail - Finance, Buying, Visual Merchandising and Shop Skills. The series is designed to deliver practical information and skills that will enable you to maximise the efficiency and profitability of your business. Each module will quickly make a visible difference to your bottom line. 

The three other modules will run in Oxford on the following dates:

23 July Retail Essentials 1: Finance for Retailers Book Now

17 September Retail Essentials 3: Visual Merchandising Book Now

18 September Retail Essentials 4: Shop Skills Book Now


Non-Member: £250
Partner/NPO: £170
Associate Member: £120
Full Member: £100

Don't miss out! This event is eligible for member multi-buy, reducing the Full Member rate to £80.

22 July 2019 10:00   through   16:00
Ashmolean Museum
Beaumont Street
Oxford, OX1 2PH
United Kingdom

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Event Fee(s)
Ticket Type
Standard £ 250.00
Partner/NPO £ 170.00

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