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Illustrations of items from retail

Retail Essentials 4: Shop Skills

This workshop is all about understanding your customer - the core customer types and what influences their purchasing. We’ll walk through the customer journey, looking at what makes up the visitor experience from the approach and entry to the museum, through to entering the gift shop and making a purchase.

You’ll learn why people buy, and how to turn browsers into customers by making the most of your products’ features and benefits. Give every visitor a reason to buy!

The day includes case studies and practical exercises to help you test your skills and learning.

View the full programme here.

Your trainer Diane Williams set up Quince Retail Consulting in 2010 after spending over 20 years working for Marks & Spencer and Paperchase. Experienced in front-line shop management as well as shop design, marketing and customer service, Diane is able to provide mainstream retail best practices that fit the unique features of running a visitor attraction gift shop.

About Retail Essentials

This workshop is one of a series of four Retail Essentials modules looking at the core aspects of retail - Finance, Buying, Visual Merchandising and Shop Skills. The series is designed to deliver practical information and skills that will enable you to maximise the efficiency and profitability of your business. Each module will quickly make a visible difference to your bottom line. 

The three other modules will run in Oxford on the following dates:

23 July Retail Essentials 1: Finance Book Now

22 July Retail Essentials 2: Buying Book Now

17 September Retail Essentials 3: Visual Merchandising Book Now


Non-Member: £250
Partner/NPO: £170
Associate Member: £120
Full Member: £100

Don't miss out! This event is eligible for member multi-buy, reducing the Full Member rate to £80.

18 September 2019 10:00   through   16:00
Ashmolean Museum
Beaumont Street
Oxford, OX1 2PH
United Kingdom

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Event Fee(s)
Ticket Type
Standard £ 250.00
Partner/NPO £ 170.00

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