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Income growth

Boosting Earned Income in the Performing Arts

The first of a new series of events tailored to performing arts venues, introducing topics specific to this important segment of our membership. Join this inaugural meeting to help shape the future agenda and enjoy a tour of this stunning venue*.

Open organisational cultures

This event will include the launch of a new thought leadership paper from Louise Emerson (Director of Take the Current, and former CEO of Cheltenham Festivals): From not-for-profit to more-than-profit: how an open culture can support growth in earned income

Who is it for?

This event is particularly suited to senior and mid-senior leaders responsible for earned income generation, including Executive Director, Chief Operating Officer, Head/Director of Operations, Front of House, Commercial, Audience Experience.

What will I learn?

  • Straightforward changes which you can apply to your ticket sales operation to boost income
  • How performance techniques can increase Front of House Sales
  • Unexpected and inspirational approaches to commercial partnerships and merchandising
  • How thoughtful capital projects can transform trading income


Conference Chair: Zak Mensah, Head of Transformation, Bristol City Council

  • Bala McAlinn, Director, Boo Productions & First Ruffian, Ruff Trade Training
  • Jo Davis, Head of Retail & Camilla Lawson, Senior Corporate Development Manager, Barbican
  • Debbie Richards, Director, Baker Richards
  • Jane Storie, Head of Enterprises, Royal Opera House
  • Andrew Thomas, Principal,
  • Pete Toon, Producer, Mikron Theatre
  • Kerry Whelan, Executive Director, Frantic Assembly


This event is free to attend for performing arts organisations. Enter the discount code OPENDOORCOMP when booking.



Non-Member: £250
Partner/NPO: £170
Associate Member: £120
Full Member: £100

Don't miss out! This event is eligible for member multi-buy, reducing the Full Member rate to £80.

Crush Room
This event will be hosted in the beautiful Crush Room at the Royal Opera House

*Tours will be limited to a total of 60 attendees in total.  Registration for the tours will open on a first-come-first served basis one week before the event.

25 September 2019 10:00   through   16:00
Royal Opera House
Bow Street
London, London WC2E 9DD
United Kingdom

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Event Fee(s)
Ticket Type
Standard £ 250.00
Partner/NPO £ 170.00

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