Registration is closed for this event

Income growthCreative Commerce: Inventive Ways to Increase Income

Hear a range of innovative ideas and inspiring case studies from cultural organisations that are thinking beyond retail and catering to create sustainable unrestricted income. 

What will I learn about?

  • Alternative earned income streams in an independent museum
  • Generating income through special event experiences 
  • Using positive visitor experience to boost visitor spending
  • Pop-up retail
  • Combining accessibility with commercial opportunity

Who is it for?

Commercial and operational managers; risk takers and visionaries.


  • Lucy Woodbridge - Head of Business Development & Commercial Events, Imperial War Museums
  • Bala McAlinn - Director, Boo Productions
  • Louise Kirby - Director of Operations & People, The Deep
  • Helen Smith - Deputy Director, The Tank Museum
  • Graham Stratfold - Head of Visitor Experience, National Maritime Museum Cornwall
  • Charles McKenzie - Head of Commercial, Manchester Art Gallery. 

Download the full programme here.

Norwich train station is approximately 20 minutes from the Sainsbury Centre for Visual Arts. Please email if we can assist in arranging a taxi transfer from the station so you can join us at this Study Day.


Non-Member: £250
Partner/NPO: £170
Associate Member: £120
Full Member: £100

Don't miss out! This event is eligible for member multi-buy, reducing the Full Member rate to £80.

19 November 2019 10:00   through   16:00
Sainsbury Centre for Visual Arts
University of East Anglia
Norwich Research Park
Norwich, NR4 7TJ
United Kingdom

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Event Fee(s)
Ticket Type
Standard £ 250.00
Partner/NPO £ 170.00

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