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Illustrations of items from retail

Maximising Income from Visitors

A practical one-day Masterclass for members who want to embed in their organisation a more joined-up approach to maximising B2C income (income from individual customers). 

We’ll explore the relationship between income generated from admissions, affiliation (e.g. memberships) and cultural trading, and how change in one area impacts income in another. 

Who is it for?

Depending on the size of your organisation this course is suitable for CEO, Commercial Director, COO, CFO or Director of Marketing.

By the end of this Masterclass you will have:

  • Developed an understanding of your B2C earned income streams and how change in one area impacts income in another

  • Identified opportunities for your organisation to increase its B2C earned income

  • Understood the importance of an integrated strategy

This practical workshop will include a mix of theory, practical case studies and examples, and discussion in respect of your organisation's particular situation.

Download the full Programme here.

Your trainer Debbie Richards, Director of Baker Richards, specialises in helping cultural organisations and attractions achieve their commercial potential. Recent clients include English Heritage, National Galleries of Scotland, Royal Edinburgh Military Tattoo, RSC, The Roman Baths and the Zoological Society of London.


All prices include VAT at 20%

Non-Member: £330 
Partner/NPO: £290
Full Member: £210

15 October 2019 10:00   through   15:30
Ulster Museum
Botanic Court
Belfast, BT9 5AB
United Kingdom

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Event Fee(s)
Ticket Type
Standard £ 330.00
Partner/NPO £ 290.00
Associate Member £ 290.00

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