Topics and Resources

Visitor Experience

Online Training Courses

Creating Transformative Visitor Experiences

Explore the experience economy and its impact on everything we do within attractions today, and learn how we can use this to take visitor experience to the next level.

Value Led Visitor Journey Design

Increase engagement, dwell time, and visitor spend by understanding how to align the experience you offer at every touchpoint with the values that you and your visitors share.

Developing and Delivering
Guided Tours

This CPD certified course will show you how to create memorable and profitable guided tour experiences, from development and planning, all the way to delivery.

Ten Steps to Successful Membership

Learn how to maximise the impact of your existing membership scheme, or create a framework for launching a new one, with buy-in from your whole organisation.


Top 10 Tips: Visitor Experience

In these four short films, Rachel Mackay, Historic Royal Palaces gives practical advice on creating a world class visitor experience.

Creating a Visitor Journey
Increasing Visitor Donations
Measuring Customer Service
Managing a Crisis

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