The latest draft of Arts Council England’s new 10 year strategy – in nine tweets

Strategy

Many of the Association’s UK member organisations will receive funding from their national Arts Council, and for members in England that’s Arts Council England.

Arts Council England yesterday published the latest draft of their strategy covering the period 2020 – 2030. This document will shape programme and investment decisions for Arts Council England during the ten-year period. Any organisation currently funded by, or considering applying for regular funding from the Arts Council, should read the document in full.

New language, revised priorities

Any new strategy introduces new language, and reshapes priorities. This is the case with the current draft of Arts Council England’s 10-year strategy. So for people working in Cultural Enterprises, here’s a (very) brief tour of the essential points. To find out more, read the strategy and take part in the consultation which opens on 1 July 2019.

1️⃣ Much has been said about “relevance” being the new litmus test for funding. In fact there are three sets of “Investment Principles” – it’s important to note the word investment there…
— ACEnterprises (@ACEnterprises) June 25, 2019

Arts Council funding is investment, not subsidy (you can hear @HENLEYDARREN talk about that here https://t.co/4XniyKsutS)

So the three principles are “Ambition & Quality”, “Inclusivity & Relevance” and “Dynamism & Environmental Sustainability”
— ACEnterprises (@ACEnterprises) June 25, 2019

2️⃣ Cultural Enterprises May be familiar with the current strategy’s Goal 3 – Resilience. This now is mainly part of “Dynamism”.

Dynamic organisations can “operate effectively in shifting environments”. Dynamism encompasses leadership, skills, data, wellbeing and…
— ACEnterprises (@ACEnterprises) June 25, 2019

⭐️ “Successful businesses”, will be supported to be “more entrepreneurial and to develop business models that… maximise income, reduce costs and become more financially resilient.” ⭐️
— ACEnterprises (@ACEnterprises) June 25, 2019

We are pleased to see this – our feedback to @ace_national was that the importance of financial resilience and entrepreneurialism wasn’t clear in the first draft of the strategy. At @ACEnterprises we connect and train entrepreneurial people working to sustain culture for all
— ACEnterprises (@ACEnterprises) June 25, 2019

3️⃣ The Investment Principles underpin the bigger value – our members general profits/surpluses from commercial activity which are re-invested in culture. ⭐️Here’s the aimed-for outcomes⭐️

👩🏾‍🎨 Creative People
👥 Cultural Communities
🏴󠁧󠁢󠁥󠁮󠁧󠁿 A Creative and Cultural Country
— ACEnterprises (@ACEnterprises) June 25, 2019

There’s still time to feedback on this draft of the strategy – an online consultation opens 1 July and there are consultation events taking place across England. You’ll find links if you scroll back up ⬆️
— ACEnterprises (@ACEnterprises) June 25, 2019

In the meantime, remember

✅ Outcomes, rather than goals
💭 Resilience through entrepreneurialism, as part of a dynamic organisation
🍥 Great cultural enterprises are all about #ReinvestingInCulture pic.twitter.com/DGCP4jSEvu
— ACEnterprises (@ACEnterprises) June 25, 2019

By Robin Cantrill-Fenwick

Robin is the Director of Digital and Communications for the Association for Cultural Enterprises, he was formerly Deputy Executive Director of the Mercury Theatre Colchester

The latest draft of Arts Council England’s new 10 year strategy – in nine tweets

New language, revised priorities

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