Wednesday 26 May


Looking at new and creative ways of generating sustainable income. Click here to find out more about today’s speakers.

09.10 Creating Collaborations with Artists and Designers

Victoria Ball, Illustrator / Designer, University of Edinburgh Gift Shop & Visitor Centre
Ross Christie, Assistant Manager, University of Edinburgh Gift Shop & Visitor Centre

Since 2014 the University of Edinburgh Gift Shop has regularly collaborated with artists and designers on a range of retail projects. This session will reflect on some previous projects before moving on to a detailed case study of a current collaboration project with Victoria Ball, a local illustrator. Ross will explain the whole process from initial meeting to final products and discuss the challenges and opportunities that can arise from projects like this for all parties involved and how to make the most of these.

Victoria Ball & Ross Christie, University of Edinburgh
09.50 Publishing and Retail: Friends or Foes?

Gina Fullerlove, Head of Publishing, Royal Botanic Gardens Kew
Lydia White, Publishing Sales & Marketing Manager, Royal Botanic Gardens Kew

How can we work better together? What do both sides want? Engaging and understanding different aspects of our businesses can be tricky but so worthwhile.  Gina and Lydia will look at how we can be more creative and make more money for our organisations through closer working practices.

Royal Botanic Gardens Kew

10.50 Creating New Ideas in the Past

Matthew Henderson, Product Development Manager, Beamish

Matthew will explain how Beamish strives to develop innovative commercial ideas that are inspired by the museum and its collections, including its most recent ventures such as wholesale sweets, made in the museum’s sweet shop, creating a seasonally-changing online shop, paid-for digital content and the incredibly popular “Baked by Beamish Home Deliveries”. Matthew will share tips on how to be guided by your visitors and how to encourage staff and volunteer ownership in order to improve commercial operations.

Beamish, The Living Museum of the North
11.30 Luxury Brand Licensing: A Case Study

Emma Saunders, Senior Licensing Manager, Historic Royal Palaces

Working in partnership with luxury brand Cole & Son, Historic Royal Palaces launched a collection of licensed wallpapers in Autumn 2020. From the development, approval and launch of the collection to PR support, this case study will outline new ways of working and new technologies embraced during this time which enabled HRP to maintain a successful licensing programme. It will also review new opportunities to be implemented now, to ensure the business continues to grow and thrive in this new landscape.

Hampton Court Palace
13.15 Collaborative eCommerce

Charles McKenzie, Head of Commercial, Manchester Art Gallery
Camilla Stewart, Head of Commercial Programmes & Collection Partnerships, Art UK

This session will look at running a shared ecommerce platform for UK museums. Key questions will include how collaboration can drive sales for all; why and how it’s important to understand customer behaviour and digital trends; why SEO matters; marketing for individual and trade customers; and growing PPC through Google’s charitable adwords grant. Camilla will look at how these themes impact across collections and Charles will focus specifically on how MAG has collaborated with Art UK to generate revenue.

Manchester Art Gallery
15.40 Product Photography with a Smartphone

David Graveen, Managing Partner & Creative Director, Popcorn

This session will provide tools and tips for cultural retailers to create extraordinary content for their social media and ecommerce platforms with a smartphone. David will explain why a dedicated studio space is both beneficial and how to achieve this with limited budget and space. Topics will include visualisation, equipment and studio requirements, image capture and editing. Attendees will leave with the photography skills and knowledge to tell engaging retail stories.

Product Photography with a Smartphone
16.25 International Panel: Time for Transformation

Caroline Brown, Head of Commercial Services, British Library (Chair)
Stuart Hata, Director of Retail Operations, Fine Arts Museums of San Francisco
Philine Hoffman, Head of Retail & Merchandising, RijksMuseum
Tanja Vereyken, Head of Museum Shop, FOMU Antwerp

Tanja Vereyken & Stuart Hata
20.00 Cultural Enterprises Awards

Join us for a virtual awards ceremony to honour the winners of this year’s Cultural Enterprises Awards – celebrating creativity, innovation and resilience in cultural enterprises. Who has triumphed? Join us online to find out!

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