Topics and Resources
Strategy
Online Tools and Training
Commercial Performance Barometer
Online Dashboard
Access commercial data and insights from across the cultural sector via our interactive dashboard, updated every month, showing key performance drivers and best practice.
Maximising Commercial Income
Online Academy Course
Learn how to maximise revenue by developing an integrated strategy across key areas of earned income including admissions, memberships, retail and catering.
Developing a Brand Strategy
Online Academy Course
This course will guide you through the principles of building a brand strategy, and how this can develop customer engagement, increase customer visits and boost revenue.
Webinars
Horizon Scanning:
Taking Control of Risk
Cultural Enterprises in 2050: Future Proofing
Turning Horizon Scanning into Strategic Foresight
Further Resources
Interviews:
The Big Three
Three senior leaders. Three questions. Insights into running a cultural organisation, engaging audiences and generating revenue.
How to Strategise Long Term
An interview with Paul Gray, Deputy Director & COO, National Gallery with great advice on looking at the bigger picture and making robust decisions for the future.
Commercial Benchmarking Reports
Our Benchmarking Reports provide KPIs across the main areas of commercial activity at UK cultural venues, including retail, ecommerce and more.