19-20 March 2020, Harrogate

Showcase Sessions

A series of free educational talks in the Trade Show Hall

Thursday 19 March 2020

10.00-10.20
Grow your sales: turn visitors into purchasers
Henri Davis, Retail Consultant
How can you turn more visitors into purchasers as they ‘exit through the gift shop’? Henri will offer top tips to help you create a retail offer that inspires your visitors to spend, increasing your sales, conversion rate and average basket spend.

11.00-11.20
Plonk Golf and profitable partnerships at the Horniman Museum and Gardens
Brad Owen, Head of Commercial, Horniman Museum and Gardens
In a landscape where people are increasingly seeking experiences over possessions, the Horniman has refocused its commercial strategy. Brad will talk about the Horniman’s recent successes with Plonk Crazy Golf and Big Fish Little Fish Family Raves, lessons learnt so far and plans for the future.

11.40-12.00
Creating the Walk of Art at Painshill Park
Paul Griffiths, Director, Painshill Park Trust
In January 2019 Painshill starting working with a branding consultant to create a brand identity for the 18th century Landscape Garden, considered to be one of the finest in Europe. Paul will explain the ideas and steps taken to create ‘Painshill – Where the Walk is the Work of Art’.

13.30-13.50
Commissioning on a budget: product development with student artists
Laura Hilton, Visitor Services Manager, Clifton Suspension Bridge Trust
Find out how a small Visitor Centre with a limited budget worked with Art Foundation students to create and commercially manufacture a range of quality merchandise with a £10 and under price tag.

14.10-14.30
Harrogate Christmas Windows: retail driving tourism
John Fox, Chair of Harrogate BID (Business Improvement District)
Our host town featured on Channel 5’s ‘Harrogate: A Great Yorkshire Christmas’ in 2017 and 2018.  The programme featured the Harrogate Christmas Shop Window Competition which now attracts thousands of visitors to the town and was instrumental in establishing the successful Harrogate Christmas Market which now attracts nearly 80,000 visitors.

15.30-15.50
For the love of small museum shops
Polly Redman, Marketing and Retail Officer, Braintree District Museum
Polly will be focusing on examples of the amazing small museum shops we have nationally and internationally, looking at their strengths and struggles, but most importantly highlighting inspirational hints and tips that any size venues can apply to turn their own shops into amazing money making spaces.

16.10-16.30
Making the most of new technology
Marcus Ardeman, Sector Manager, K3 Business Technologies
Andrea Taylor-Jones, Head of Sales and Marketing, K3 Business Technologies
Drawing on their vast experience in the visitor attraction sector, Andrea and Marcus will present a number of technology ideas that can be used within organisations to enhance the experience for both visitors and staff.

Friday 20 March 2020

10.00-10.20
How to check you have a resilient digital service for your commercial offer
Zak Mensah, Head of Transformation, Bristol Museums
We use technology for communication with customers, running services and  everything in-between. When it works it is great. When it fails we stick up “sorry cash only” signs. Yuk. In this short session Zak will explain how you can ensure you are best prepared to ensure your  technology stack won’t let you down.  

10.40-11.00
The real numbers behind the high street story
Michael Weedon, Managing Director, exp2 Ltd
We learn about the seemingly never-ending high street story from emotive headlines, but the real story is told by the hard numbers on population, retail development and technological changes. What emerges is a complex picture, but a remarkably hopeful one in the face of media gloom.

11.20-11.40
Commissioning on a budget: product development with student artists
Laura Hilton, Visitor Services Manager, Clifton Suspension Bridge Trust
Find out how a small Visitor Centre with a limited budget worked with Art Foundation students to create and commercially manufacture a range of quality merchandise with a £10 and under price tag.

11.50-12.10
For the love of small museum shops
Polly Redman, Marketing and Retail Officer, Braintree District Museum
Polly will be focusing on examples of the amazing small museum shops we have nationally and internationally, looking at their strengths and struggles, but most importantly highlighting inspirational hints and tips that any size venues can apply to turn their own shops into amazing money making spaces.

13.45-14.30
Plastics Workshop
Louise Kirby, Director of Operations & People, The Deep
Louise will share steps that The Deep has taken towards sustainable good practice within its commercial departments, and will facilitate discussions with audience members about how we can work together in our sector to overcome the obstacles we face in reducing our reliance on single use plastics.   

Have a Cookie

This website uses cookies to help improve your user experience.