Learning Resources
Retail
Retail Essentials: Shop Floor Skills
This course will explore the importance of understanding your customer in order to turn browsers into buyers
Retail Essentials: Finance
This course will give you the knowledge you need to both effectively run the financial side of your business
PR for Cultural Retail
This course will give you a chance to consider how and why you could, and should, PR your retail destination
Visual Merchandising and Consumer Psychology
This course will show you that by understanding your customers, you can apply techniques that will ultimately increase sales.
Retail Essentials: Visual Merchandising
This course will give you the tools to use the theatre and drama of visual merchandising to best effect in your shop
Licensing Essentials
This course gives you an introduction to the subject of brand licensing, including how to develop licensing programmes
Advanced Visual Merchandising
This course will boost your confidence in creating impactful and creative experiences for your customers to enjoy
Retail Essentials: Buying
This course will help you understand the whole of the buying and planning cycle
Advanced Licensing
This course gives those who are already working in licensing the skills to enhance their current licensing programmes
Bespoke Product Development
This course will help you learn more about what bespoke merchandise can add to your retail offer.
Audio
Cultural Retail Trends for 2021
Julie Molloy – Managing Director, National Gallery Company
Lycia Lobo – Commercial Director, English Heritage
Better Buying
The biggest tool that I use and that I think that everyone should, something that a lot of people don’t appreciate, is your EPOS data. It’s absolutely essential to what you do.
Catherine McGoldrick, Retail Manager National Museums Northern Ireland